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Lockcard

Fail

Buyers convert on only 0.8% of searches, so Lockcard is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€46K/yr158K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
33%top-5 click share · 32 brands · 44 sellers

Flapen Score

Lockcard against its category

The dotted line is the Fashion average. Past it, Lockcard is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lockcard market on Amazon at a glance

Shoppers on Amazon Germany searched for Lockcard 158K times last year and spent an estimated €46K. The top 5 brands take 51% of clicks. Demand peaks in May–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
0.8%
Market size, estimated
€46Ka year
Peak month
May2.1× the quietest month
Top search term
essential bag76K searches a year

02 · Price

A sale here is worth €36.48.

Listings sell for €36.48 on average, from €9.52 to €234.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €36.48 that is €0 to €4K a year per listing.

Average price
€36.48inside the $15 to $100 sweet spot
Price range
€9.52–€234.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
4.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #396 within Geldbörsen, Ausweis- & Kartenhüllen. It carries 3,813 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
90%
Out of stock, average day
8.6%
Average rank
#396in Geldbörsen, Ausweis- & Kartenhüllen
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
3,813per listing
Listings tracked
50

04 · Newcomers

5 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lockcard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

44

Top-5 brand share

51%

Top 20: 92%

Top-5 click share

33%

Top 20: 73%

Open market

43%

  • Brand 115%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Lockcard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Lockcard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • essential bag76K/yr
  • essentialbag28K/yr
  • lockcard wallet26K/yr
  • lockcard19K/yr
  • lockhart wallet6K/yr
  • lockard3K/yr

Reviews and returns

What reviews say buyers love and hate about Lockcard

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Haltbarkeit”
4.7%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lockcard questions

Answered from the same tracked data.