Is liverpool profitable to sell on Amazon Germany?

The niche generates €50K/yr across 88 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).

How competitive is the liverpool niche?

25 brands and 106 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in liverpool?

Top complaints mined from reviews: Montage/Installation, Gesamtgröße, Materialqualität. The return rate is 2.3%.

When does demand for liverpool peak?

Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the liverpool niche?

Listings span €5.50–€94.72; the average listing price is €25.64 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.

liverpool

Skip it

A small market ($50K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible€25.64

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Price range

Great€5.50–€94.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great489.97

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€50K

€50K/yr · 195K searches

According to Flapen's Amazon Germany niche tracking, liverpool is a €50K/yr Amazon Germany market (195K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

liverpool market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €64K–€77K; units × avg price
Conversion rate: 1.0%
Avg BSR: #2,158
Page quality: 0%
Prime: 72%
Sponsored: 66%
Out of stock: 12.7%
Avg brand age: 50 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

106

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

23%

Top 20: 56%

Open market

21%

Liverpool F.C.23%
adidas19%
FOCO16%
UGLYSHIRT10%
Uglyshirt896%
Hy-Pro5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top liverpool search terms

liverpool90K/yr +21.1%0.5% conv.
liverpool fanartikel50K/yr -40.1%1.4% conv.
fc liverpool23K/yr -19.5%0.5% conv.
fc liverpool fanartikel16K/yr -27.2%1.2% conv.
liverpool fc14K/yr -15.5%0.5% conv.

All search terms

Top liverpool products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch M Regular Regular red)

adidas€93.914.4★9 rev

adidas FC Liverpool LFC Logo Cap (DE/NL/SE/PL Alphanumerisch Einheitsgröße Black/Black)

adidas€25.475.0★4 rev

Liverpool FC Character World Offizielles Handtuch | Superweicher Griff YNWA Football Club Design

Liverpool F.C.€19.704.6★214 rev

Hy-Pro Offiziell Lizenziertes Liverpool F.C. 750 ml Aluminium UV-Flasche - Integrierter Faltstrohhalm Neochrome Finish Auslaufsicher Leichtgewichtig BPA-frei

Hy-Pro€12.794.3★1,489 rev

Dealswin Socken Lustiges Geschenk: DO NOT DISTURB IM WATCHING FOOTBAALL If You Can Read This Sock Neuheit Socken für Männer und Frauen Weihnachts Freund Party Baumwollsocken mit Motiv

Dealswin€5.504.6★265 rev

Newest

by launch date

Uglyshirt89 Liverpool Kapuzenpullover | England Pullover Stadt Sport Fußball City Hoodie Herren | M1 FB Rot (XL)

Uglyshirt89€33.4438 rev

1w ago

Liverpool England Est. 1207 Runder roter Used-Look T-Shirt

Desert Merch Liverpool England Shop€14.140 rev

4mo ago

Heim Trikot Kaka #22 Nostalgische Trikots Football Fußball Trikot Erwachsenengrößen(XL Kaka)

Heim Trikot€25.1821 rev

9mo ago

adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch M Regular Regular red)

adidas€93.919 rev

11mo ago

adidas FC Liverpool LFC Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch XL Regular Regular red)

adidas€94.729 rev

11mo ago

What buyers say about liverpool

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Sehr gute Qualität”

Gesamtgröße22%

“Passt”

beworben Vs Tatsächliches Produkt15%

“Wie erwartet”

Farbe13%

“Klasse Farbe und sehr angenehm zu tragen”

Geschenk Zweck9%

“Geschenk”

Weiches Gefühl4%

“Ich und mein Sohn sind mit diesem weichem Badetuch äußerst zufrieden”

Form/Stil4%

“Schön und dicht”

Waschechtheit4%

“Tolles Badetuch”

Griff2%

“Ich benutze sie fast täglich, weil sie gut zu greifen ist”

What buyers complain about

Montage/Installation38%

“Nicht so einfach aufzubauen”

Gesamtgröße38%

“Grosser als gedacht”

Materialqualität13%

“Material gefällt mir gar nicht”

Anleitung/Benutzerhandbuch/Fehlerbehebung13%

“Bauanleitung ungenügend”

Top return reasons

Gesamtgröße57%

Qualität insgesamt9%

Breite4%

Auslaufsicher4%

Defekt Material/Teile4%

Geschenk Zweck4%

Farbe3%

Dicke1%

Taillenpassform1%

Geruch1%

Common questions

Is liverpool profitable to sell on Amazon Germany?: The niche generates €50K/yr across 88 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (49/100).
How competitive is the liverpool niche?: 25 brands and 106 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in liverpool?: Top complaints mined from reviews: Montage/Installation, Gesamtgröße, Materialqualität. The return rate is 2.3%.
When does demand for liverpool peak?: Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the liverpool niche?: Listings span €5.50–€94.72; the average listing price is €25.64 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.