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Liverpool

Fail

Shoppers spend an estimated $50K a year here, so Liverpool is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€50K/yr195K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
23%top-5 click share · 25 brands · 106 sellers

Flapen Score

Liverpool against its category

The dotted line is the Fashion average. Past it, Liverpool is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool market on Amazon at a glance

Shoppers on Amazon Germany searched for Liverpool 195K times last year and spent an estimated €50K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.0%
Market size, estimated
€50Ka year
Peak month
December4.2× the quietest month
Top search term
liverpool90K searches a year

02 · Price

A sale here is worth €25.64.

Listings sell for €25.64 on average, from €5.50 to €94.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €25.64 that is €0 to €3K a year per listing.

Average price
€25.64inside the $15 to $100 sweet spot
Price range
€5.50–€94.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #2,158 within Kleidung für spezielle Anlässe. It carries 490 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
72%
Out of stock, average day
12.7%
Average rank
#2,158in Kleidung für spezielle Anlässe
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
490per listing
Listings tracked
88

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Liverpool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

106

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

23%

Top 20: 56%

Open market

21%

  • Brand 123%
  • Brand 219%
  • Brand 316%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Liverpool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Liverpool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool90K/yr
  • liverpool fanartikel50K/yr
  • fc liverpool23K/yr
  • fc liverpool fanartikel16K/yr
  • liverpool fc14K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
38%of negative reviews mention “Montage/Installation”
2.3%of orders come back
“Nicht so einfach aufzubauen”
A buyer, on “Montage/Installation”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liverpool questions

Answered from the same tracked data.