lila rock
Skip itSoft demand (-74.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good610.63avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.00avg listing price — sweet spot $15–$100
Price range
Good€4.45–€31.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€7K€7K/yr · 109K searches
Growth
Bad-74.3%90-day search growth — must beat 0% to launch
Returns
Bad13.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon Germany niche tracking, lila rock is a €7K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lila rock market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- €11K–€14K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 87%
- Out of stock
- 6.9%
- Avg brand age
- 30 months
- Avg seller age
- 212 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
51
Top-5 brand share
44%
Top 20: 83%
Top-5 click share
23%
Top 20: 56%
Open market
52%
- EXCHIC24%
- Yolev7%
- PINSPARK6%
- DRESHOW4%
- WERFORU4%
- Gothden4%
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -74.3% search growth over the last 90 days.Peak months: Jan, Feb, Oct · busiest ÷ quietest = 12.9×
Top lila rock search terms
- lila rock49K/yr
- rock lila18K/yr
- purple skirt8K/yr
- tüllrock lila15K/yr
- rapunzel rock7K/yr
- lila rock rapunzel7K/yr
- lila tüllrock5K/yr
Top lila rock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Damen Casual A Linie Hoch Taille Mini Rock Elegante Pull On Elastische Skater Kurz Röcke(L Lila)
EXCHIC€13.584.4★846 rev
Damen Casual A Linie Hoch Taille Mini Rock Elegante Pull On Elastische Skater Kurz Röcke(S Dunkelviolett)
EXCHIC€13.884.4★846 rev
PINSPARK Tennisrock Damen Plissiert Tennis Skort mit Taschen Hohe Taille Rock mit Hose Drunter Hosenrock Sport Faltenrock Minirock Tenniskleid für Golf Laufen Lila XS
PINSPARK€16.694.0★27 rev
Damen Elastisch Stretch Bund Einfarbig Sommerrock Rock Lang mit
Gothden€15.653.9★1,313 rev
Damen Casual A Linie Hoch Taille Mini Rock Elegante Pull On Elastische Skater Kurz Röcke(XS Lila)
EXCHIC€13.624.4★844 rev
Newest
by launch datePINSPARK Tennisrock Damen Plissiert Tennis Skort mit Taschen Hohe Taille Rock mit Hose Drunter Hosenrock Sport Faltenrock Minirock Tenniskleid für Golf Laufen Lila XS
PINSPARK€16.6927 rev
SilverChry Glitzer Rock Kurz Damen (DE/NL/SE/PL Alphanumerisch S Regular Regular Lila)
SilverChry€17.453 rev
Lovasy Pailletten Rock Damen Kurz Tüllrock Schwarz High Low Layered Faltenrock Unregelmäßiger Puffy Fee Party Prom Rock Tutu Röcke Lila S-M
Lovasy€12.0410 rev
WERFORU Glitzer Rock für Damen Pailletten Rock Lila Elastische Taille Sexy Minirock für Party Karneval & Musikfestival
WERFORU€15.395 rev
WERFORU Glitzer Rock für Damen Pailletten Rock Lila Elastische Taille Sexy Minirock für Party Karneval & Musikfestival
WERFORU€14.635 rev
Trending
90-day click momentumLovasy Pailletten Rock Damen Kurz Tüllrock Schwarz High Low Layered Faltenrock Unregelmäßiger Puffy Fee Party Prom Rock Tutu Röcke Lila S-M
Lovasy€12.043.8★
WERFORU Glitzer Rock für Damen Pailletten Rock Lila Elastische Taille Sexy Minirock für Party Karneval & Musikfestival
WERFORU€15.395.0★
WERFORU Glitzer Rock für Damen Pailletten Rock Lila Elastische Taille Sexy Minirock für Party Karneval & Musikfestival
WERFORU€14.635.0★
SilverChry Glitzer Rock Kurz Damen (DE/NL/SE/PL Alphanumerisch S Regular Regular Lila)
SilverChry€17.454.3★
PINSPARK Tennisrock Damen Plissiert Tennis Skort mit Taschen Hohe Taille Rock mit Hose Drunter Hosenrock Sport Faltenrock Minirock Tenniskleid für Golf Laufen Lila XS
PINSPARK€16.694.0★
What buyers say about lila rock
What buyers praise and complain about, mined from review topics.What buyers love
“Farbe wie auf dem Foto Passform ist auch gut”
“Er passt meinem Sohn in xl gut”
“Die Qualität des Rocks hat sich hervorragend bewährt, selbst mit den zusätzlichen Bewegungen und Aktivitäten, die bei Feierlichkeiten einhergehen”
“Der Rock ist durch den weicheren Unterrock (unterste Schicht vorm Tüll) bequem zu tragen.”
“Tolle Preis-Leistungsverhältnis”
“Haltbar und hübsch”
“entspricht dem Bild”
“Super, fällt normal oder etwas enger aus”
“er ist pflegeleicht in der Wäsche.”
“Schöner, leicht transparenter Rock”
What buyers complain about
“Fällt klein aus”
“Brochacho das sieht nicht so aus wie im bild”
“Sehr kurz und viel zu transparent”
“Kleinkinder Größe sehr dünn”
“Geruch”
“leider wurde die falsche Farbe geliefert.”
“Leider viel zu lang”
Top return reasons
Common questions
- Is lila rock profitable to sell on Amazon Germany?
- The niche generates €7K/yr across 83 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -74.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the lila rock niche?
- 45 brands and 51 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in lila rock?
- Top complaints mined from reviews: Gesamtgröße, beworben Vs Tatsächliches Produkt, Transparenz. The return rate is 13.9% — above our launch gate.
- When does demand for lila rock peak?
- Demand peaks in Jan–Feb–Oct; the busiest month runs 12.9× the quietest.
- What does it cost to enter the lila rock niche?
- Listings span €4.45–€31.47; the average listing price is €14.00 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.