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Lila Rock

Fail

Demand is soft, at -74.3% this quarter, so Lila Rock is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€7K/yr109K searches / yr
90-day growth
-74.3%search demand this quarter
Competition
23%top-5 click share · 45 brands · 51 sellers

Flapen Score

Lila Rock against its category

The dotted line is the Fashion average. Past it, Lila Rock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lila Rock market on Amazon at a glance

Shoppers on Amazon Germany searched for Lila Rock 109K times last year and spent an estimated €7K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €7K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-74.3%
Conversion, latest week
0.5%
Market size, estimated
€7Ka year
Peak month
February12.9× the quietest month
Top search term
lila rock49K searches a year

02 · Price

A sale here is worth €14.00.

Listings sell for €14.00 on average, from €4.45 to €31.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €14.00 that is €0 to €1K a year per listing.

Average price
€14.00under the $15 to $100 sweet spot
Price range
€4.45–€31.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
13.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #374 within Röcke. It carries 611 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
6.9%
Average rank
#374in Röcke
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
611per listing
Listings tracked
83

04 · Newcomers

0 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Lila Rock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

51

Top-5 brand share

44%

Top 20: 83%

Top-5 click share

23%

Top 20: 56%

Open market

52%

  • Brand 124%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Lila Rock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 12.9×

Search terms

Top Lila Rock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lila rock49K/yr
  • rock lila18K/yr
  • purple skirt8K/yr
  • tüllrock lila15K/yr
  • rapunzel rock7K/yr
  • lila rock rapunzel7K/yr
  • lila tüllrock5K/yr

Reviews and returns

What reviews say buyers love and hate about Lila Rock

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Farbe”
42%of negative reviews mention “Gesamtgröße”
13.9%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lila Rock questions

Answered from the same tracked data.