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Leo Socken

Fail

Demand is soft, at -51.4% this quarter, so Leo Socken is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€48K/yr192K searches / yr
90-day growth
-51.4%search demand this quarter
Competition
29%top-5 click share · 18 brands · 72 sellers

Flapen Score

Leo Socken against its category

The dotted line is the Fashion average. Past it, Leo Socken is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leo Socken market on Amazon at a glance

Shoppers on Amazon Germany searched for Leo Socken 192K times last year and spent an estimated €48K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-51.4%
Conversion, latest week
2.3%
Market size, estimated
€48Ka year
Top search term
leo socken30K searches a year

02 · Price

A sale here is worth €10.84.

Listings sell for €10.84 on average, from €5.56 to €20.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €10.84 that is €0 to €1K a year per listing.

Average price
€10.84under the $15 to $100 sweet spot
Price range
€5.56–€20.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #236 within Activewear. It carries 550 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
13.8%
Average rank
#236in Activewear
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
550per listing
Listings tracked
54

04 · Newcomers

3 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Leo Socken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

72

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

29%

Top 20: 68%

Open market

14%

  • Brand 133%
  • Brand 219%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 62%
  • Open — no brand owns it (12 brands, 14%)

Demand

Leo Socken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 4.5× · 7 of 12 months tracked

Search terms

Top Leo Socken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leo socken30K/yr
  • leo socken damen 39-4226K/yr
  • leo7K/yr
  • socken leopardenmuster damen22K/yr
  • adidas leo socken16K/yr
  • socken leo15K/yr
  • adidas socken leo10K/yr
  • adidas socken leo print9K/yr
  • tennissocken leo6K/yr
  • leo socken damen 35 - 3811K/yr

Reviews and returns

What reviews say buyers love and hate about Leo Socken

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”
30%of negative reviews mention “Gesamtgröße”
2.9%of orders come back
“Fallen allerdings eher kleiner aus”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Leo Socken questions

Answered from the same tracked data.