Leo

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-0.2%

Conversion, latest week

0.6%

Market size, estimated

€142Ka year

Peak month

December2.5× the quietest month

Top search term

leo458K searches a year

Listings sell for €16.39 on average, from €3.51 to €58.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €16.39 that is €0 to €2K a year per listing.

Average price

€16.39inside the $15 to $100 sweet spot

Price range

€3.51–€58.60

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

4.0%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #488 within Activewear. It carries 2,610 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

96%

Out of stock, average day

5.7%

Average rank

#488in Activewear

Average rating

4.36 starsAmazon Germany average 4.37 stars

Average reviews

2,610per listing

Listings tracked

223

101 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

101

Successful launches

9Amazon's first-year sales bar

Average brand age

29 months