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leggings mädchen

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 19Growth 20Conversion 12Competition 94Returns 20Price range 58Avg price 60Brand share 81Review moat 49Quality gap 58

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Avg price

Good€13.14

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€5.38–€28.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,627.71

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Market size

Bad€78K

€78K/yr · 615K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, leggings mädchen is a €78K/yr Amazon Germany market (615K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

leggings mädchen market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
€105K–€131K
units × avg price
Conversion rate
1.0%
Avg BSR
#48
Page quality
0%
Prime
100%
Sponsored
76%
Out of stock
2.9%
Avg brand age
46 months
Avg seller age
178 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

93

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

21%

Top 20: 45%

Open market

40%

  • NAME IT16%
  • Auranso13%
  • KEREDA12%
  • DDOBB7%
  • adidas6%
  • Charmi6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Top leggings mädchen search terms

  • leggings mädchen144K/yr
  • sporthose mädchen70K/yr
  • sportleggings mädchen lang78K/yr
  • name it leggings mädchen37K/yr
  • name it leggings33K/yr
  • sport leggings mädchen48K/yr
  • mädchen leggings23K/yr
  • leggings kinder23K/yr
  • next leggings mädchen16K/yr
  • kinder leggings mädchen22K/yr
All search terms

Top leggings mädchen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€3K6%€5K8%€6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about leggings mädchen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße28%

“Passt super”

Qualität insgesamt22%

“Super Qualität”

Komfort insgesamt8%

“Angenehm auf der Haut”

Preis-Leistungs-Verhältnis7%

“Super Sporthose zum super Preis”

Übung/Sporteignung6%

“Solide Trainingshose für junge Sporties”

Materialqualität5%

“Schönes Material”

Farbe4%

“Farbe schön satt”

Weiches Gefühl3%

“weich”

Dehnbarkeit/Erweiterbarkeit/Elastizität2%

“Das Material ist genau richtig dehnbar und sehr anschmiegsam”

Haltbarkeit1%

“Auch nach häufigerem Gebrauch und waschen hat die Hose nicht die Form verloren und sieht immer noch aus wie neu”

What buyers complain about

Gesamtgröße27%

“passt nicht”

Qualität insgesamt17%

“Enttäuschende Qualität – nach dem ersten Tragen kaputt”

Materialqualität7%

“Material nicht so gut”

Länge6%

“Fallen leider kürzer aus von der Länge her”

Haltbarkeit4%

“Schon beim ersten Tragen ist sie direkt beim Aufstehen aus dem Schneidersitz gerissen”

Dehnbarkeit/Erweiterbarkeit/Elastizität4%

“Von einer Leggings erwarte ich, dass sie elastisch genug für normale Bewegungen ist – hier ist die Qualität leider mangelhaft”

Geeignet für Maschinenwäsche4%

“Stoff ist ausgeleiert nach einem Waschgang und tragen”

Dicke2%

“Ware sehr dünn”

Oberschenkel fit2%

“Ein wenig zu kurz beim bein”

Nähen/Finish/Polieren2%

“Leider war eine der Leggings direkt nach der Ankunft an der Naht schon gerissen”

Top return reasons

Gesamtgröße40%
Länge12%
Materialqualität8%
Taillenpassform5%
Dünn5%
Breite5%
Lücke/Loch4%
Nähen/Finish/Polieren3%
beworben Vs Tatsächliches Produkt3%
Qualität insgesamt2%

Common questions

Is leggings mädchen profitable to sell on Amazon Germany?
The niche generates €78K/yr across 103 tracked products. 0 of 28 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (45/100).
How competitive is the leggings mädchen niche?
29 brands and 93 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in leggings mädchen?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 6.3% — above our launch gate.
When does demand for leggings mädchen peak?
Demand peaks in Apr–May–Sep–Oct–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the leggings mädchen niche?
Listings span €5.38–€28.45; the average listing price is €13.14 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.