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Layering Kette

Fail

The top 5 brands take 98% of clicks, so Layering Kette is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€59K/yr202K searches / yr
90-day growth
+22.8%search demand this quarter
Competition
67%top-5 click share · 6 brands · 8 sellers

Flapen Score

Layering Kette against its category

The dotted line is the Fashion average. Past it, Layering Kette is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Layering Kette market on Amazon at a glance

Shoppers on Amazon Germany searched for Layering Kette 202K times last year and spent an estimated €59K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
1.1%
Market size, estimated
€59Ka year
Top search term
bonnybird32K searches a year

02 · Price

A sale here is worth €27.66.

Listings sell for €27.66 on average, from €7.92 to €50.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €27.66 that is €0 to €3K a year per listing.

Average price
€27.66inside the $15 to $100 sweet spot
Price range
€7.92–€50.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
5.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #73 within Schmuck. It carries 305 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#73in Schmuck
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
305per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Layering Kette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 237%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Layering Kette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8× · 10 of 12 months tracked

Search terms

Top Layering Kette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bonnybird32K/yr
  • layering kette gold25K/yr
  • layering kette silber24K/yr
  • bonnybird kette22K/yr
  • bonnybird ohrringe15K/yr
  • layering kette15K/yr
  • doppelkette silber 925 damen6K/yr
  • doppelkette gold8K/yr
  • doppelkette silber7K/yr
  • doppelkette8K/yr

Reviews and returns

What reviews say buyers love and hate about Layering Kette

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Ketten/Schlüsselqualität”
39%of negative reviews mention “Ketten/Schlüsselqualität”
5.9%of orders come back
“Innerhalb kürzester Zeit alle 3 Ketten gerissen”
A buyer, on “Ketten/Schlüsselqualität”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Layering Kette questions

Answered from the same tracked data.