Is laufshirt herren profitable to sell on Amazon Germany?

The niche generates €62K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.9%. Flapen's verdict: Skip it (47/100).

How competitive is the laufshirt herren niche?

15 brands and 177 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in laufshirt herren?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 5.8% — above our launch gate.

When does demand for laufshirt herren peak?

Demand peaks in Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the laufshirt herren niche?

Listings span €9.63–€28.88; the average listing price is €14.20 (sweet spot $15–$100). The average incumbent carries 8,956 reviews — the moat a new listing must climb.

laufshirt herren

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Competition

Great37%

top-5 click share — an open shelf

Price range

Good€9.63–€28.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.20

avg listing price — sweet spot $15–$100

Growth

Good+44.9%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,955.77

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Market size

Bad€62K

€62K/yr · 640K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon Germany niche tracking, laufshirt herren is a €62K/yr Amazon Germany market (640K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

laufshirt herren market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: €71K–€85K; units × avg price
Conversion rate: 0.7%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.0%
Avg brand age: 46 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

177

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

26%

Cimic24%
MAGCOMSEN19%
TACVASEN10%
Under Armour9%
Boyzn7%
NIKE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.8×

Open Trend

Top laufshirt herren search terms

sport shirt69K/yr +21.3%0.3% conv.
sportshirt58K/yr +18.3%0.2% conv.
funktionsshirt herren kurzarm40K/yr +163.0%0.2% conv.
sport tshirt51K/yr +11.2%0.2% conv.
atmungsaktive shirts herren31K/yr +257.0%0.3% conv.
wandershirt herren35K/yr +199.3%0.3% conv.
funktionsshirt40K/yr +73.6%0.2% conv.
gym shirt53K/yr -9.7%0.1% conv.
laufshirt34K/yr +125.3%0.1% conv.
wander tshirt herren26K/yr +226.3%0.3% conv.

All search terms

Top laufshirt herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CIMIC 5er Pack Sport Tshirts Herren Funktionsshirt Sportshirt Herren Kurzarm T Shirt Atmungsaktive Trainingsshirt Männer Fitness Gym Laufshirt Wandershirt Men Set 510 Black Grey Green Navy Blue L

Cimic€23.684.4★5,744 rev

TACVASEN Trainingsshirt Herren Kurzarm Casual T-Shirt Tennis Shirt Basic Tee Tops mit Rundem Ausschnitt Mittelblau XL

TACVASEN€10.424.4★642 rev

UA Tech 2.0 SS Tee

Under Armour€14.954.5★68,022 rev

5er Pack Sport Tshirts Herren Laufshirt Kurzarm T-Shirts Schnelltrocknend Atmungsaktiv Funktionsshirt Mesh Sport Shirt Männer Sportshirt Herren Kurzarm Fitnessshirt Trainingsshirt für Männer 5P04-XL

Boyzn€28.884.4★14,105 rev

MAGCOMSEN Herren Sport T-Shirts Atmungsaktiv Sommer Laufshirt für Männer Leichte Funktionsshirt zum Joggen Laufen Wandern Radfahren Training Schwarz L

MAGCOMSEN€9.844.3★621 rev

Newest

by launch date

MAGCOMSEN Sportshirt Tshirt Herren UV-Schutz Shirt Kurzarm Funktionsshirt Lauf Gym Outdoorshirt Sommershirt Schwarz XXL

MAGCOMSEN€11.2089 rev

6mo ago

MAGCOMSEN Sportshirt Tshirt Herren UV-Schutz Shirt Kurzarm Funktionsshirt Lauf Gym Outdoorshirt Sommershirt Schwarz L

MAGCOMSEN€11.0190 rev

6mo ago

Peakwell Herren Funktionsshirts Sport T-Shirts Jogging Laufshirts Gym Tops Kurzarm (Mittelblau L)

Peakwell€9.67307 rev

11mo ago

adidas Herren Essentials Small Logo Single Jersey Shirt Black/White L

adidas€13.102,089 rev

1y ago

miijoory 5er Pack Sport Tshirts Herren Funktionsshirt Sportshirt Schnelltrocknend Atmungsaktiv Fitnessshirt Trainingsshirt Herren Laufshirt Kurzarm(L Weiß Schwarz Dunkelgrau Hellgrau Navy)

miijoory€22.88387 rev

1y ago

What buyers say about laufshirt herren

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Passt”

Qualität insgesamt22%

“Super Qualität”

Komfort insgesamt10%

“Leicht, bequem, funktional und vor allem kein nerviger Plastikgeruch”

Übung/Sporteignung6%

“Perfekt fürs Gym”

Preis-Leistungs-Verhältnis5%

“Super Preis”

Gewicht leicht4%

“Leichtes Shirt”

Materialqualität4%

“Super Material und mega Passform”

Atmungsaktivität3%

“Super Shirt für Sport, atmungsaktiv und angenehm zur Haut”

Farbe3%

“Farblich ok, Tragekomfort gut”

beworben Vs Tatsächliches Produkt2%

“Die bestellte Ware entspricht genau der Qualität der Beschreibung”

What buyers complain about

Gesamtgröße31%

“fällt klein aus”

Qualität insgesamt13%

“Schlechte Qualität ich kann nicht empfehlen”

Materialqualität6%

“Material weniger gut”

Nähen/Finish/Polieren5%

“Nähte lösen sich”

Geeignet für Maschinenwäsche3%

“im bauch bereich wird es nach 1-2 wäschen etwas lockerer.”

Falten3%

“es bilden sich schnell Falten.”

Atmungsaktivität2%

“Atmungsaktiv NULL”

Komfort insgesamt1%

“Billigste Qualität und der Tragekomfort ist auch nicht besonders angenehm”

Dünn1%

“Zu dünner Stoff”

Geruch1%

“hat es nicht diesen typischen billigen Synthetik-Geruch, den manche Sportshirts haben.”

Top return reasons

Gesamtgröße63%

Materialqualität10%

Qualität insgesamt4%

Farbe3%

Transparenz3%

Breite3%

Dünn3%

Länge2%

beworben Vs Tatsächliches Produkt1%