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Laufmütze Herren

Fail

Demand is soft, at -63.0% this quarter, so Laufmütze Herren is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€51K/yr288K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
38%top-5 click share · 24 brands · 139 sellers

Flapen Score

Laufmütze Herren against its category

The dotted line is the Fashion average. Past it, Laufmütze Herren is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laufmütze Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Laufmütze Herren 288K times last year and spent an estimated €51K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
1.3%
Market size, estimated
€51Ka year
Peak month
November13.2× the quietest month
Top search term
laufmütze36K searches a year

02 · Price

A sale here is worth €14.05.

Listings sell for €14.05 on average, from €6.85 to €28.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €14.05 that is €1K to €4K a year per listing.

Average price
€14.05under the $15 to $100 sweet spot
Price range
€6.85–€28.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #234 within Sportartspezifische Bekleidung. It carries 2,003 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
8.8%
Average rank
#234in Sportartspezifische Bekleidung
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
2,003per listing
Listings tracked
48

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Laufmütze Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

139

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

38%

Top 20: 74%

Open market

32%

  • Brand 121%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Laufmütze Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.2×

Search terms

Top Laufmütze Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laufmütze36K/yr
  • laufmütze herren62K/yr
  • running hat6K/yr
  • under armour mütze20K/yr
  • sportmütze herren22K/yr
  • laufmütze damen24K/yr
  • sport mütze13K/yr
  • sportmütze16K/yr
  • odlo mütze19K/yr
  • sportmütze damen10K/yr

Reviews and returns

What reviews say buyers love and hate about Laufmütze Herren

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
40%of negative reviews mention “Gesamtgröße”
5.0%of orders come back
“Klein und unelastisch”
A buyer, on “Gesamtgröße”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Laufmütze Herren questions

Answered from the same tracked data.