Lacoste Sonnenbrille Herren

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +104.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

+104.5%

Conversion, latest week

0.9%

Market size, estimated

€81Ka year

Peak month

June10.2× the quietest month

Top search term

rayban sunglasses mens14K searches a year

Listings sell for €66.59 on average, from €9.59 to €126.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €66.59 that is €0 to €7K a year per listing.

Average price

€66.59inside the $15 to $100 sweet spot

Price range

€9.59–€126.03

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

€0–€7K

Returns

5.5%of orders · Amazon Germany median 1.1%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #736 within Accessoires. It carries 1,730 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

0.6%

Average rank

#736in Accessoires

Average rating

4.32 starsAmazon Germany average 4.37 stars

Average reviews

1,730per listing

Listings tracked

77

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

52 months