lacoste sonnenbrille herren
Worth a lookShows demand growing +104.5% this quarter, but weak search conversion (0.9%) keeps it on the watch list.
Growth
Great+104.5%90-day search growth — must beat 0% to launch
Avg price
Great€66.59avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good€9.59–€126.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,729.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad€81K€81K/yr · 129K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, lacoste sonnenbrille herren is a €81K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lacoste sonnenbrille herren market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- €67K–€83K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #736
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 77%
- Out of stock
- 0.6%
- Avg brand age
- 52 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
79
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
31%
Top 20: 61%
Open market
11%
- Ray-Ban47%
- Boss15%
- Tommy Hilfiger10%
- Lacoste7%
- HUGO7%
- Calvin Klein Jeans3%
- Open — no brand owns it (14 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +104.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 10.2×
Top lacoste sonnenbrille herren search terms
- rayban sunglasses mens14K/yr
- boss sonnenbrille herren22K/yr
- tommy hilfiger sonnenbrille herren18K/yr
- rey ban brille herren18K/yr
- ray ban aviator13K/yr
- sonnenbrille herren boss13K/yr
- sonnenbrille herren hugo boss8K/yr
- rayban sonnenbrille9K/yr
- ray ban sonnenbrille herren aviator4K/yr
- ray ben4K/yr
Top lacoste sonnenbrille herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boss 0665/S/IT BLACK SILVER/GREY SHADED 57/16/145 Herrenbrillen Sonnenbrillen
Boss€70.104.1★224 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.884.5★6,589 rev
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.864.5★7,839 rev
Boss Sonnenbrillen 1035/S Matte Black/Grey Shaded 64/15/140 Herren
Boss€86.694.0★159 rev
Ray-Ban Unisex Justin Sonnenbrille Schwarz Gummi / Graue Gradient 55 mm EU
Ray-Ban€98.014.3★4,176 rev
Newest
by launch date
Ray-Ban Klassik Black Pilot Aviator Original Care-Kit
Ray-Ban€126.0382 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.886,589 rev
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.867,839 rev
Ray Ban Sonnenbrille Aviator 58 mm Gestell: Silber Gläser: Blauer Grad
Ray-Ban€94.68923 rev
Ray-Ban Unisex Rb 3447 Sonnenbrille Gold (Gestell: Gold Glas: Grün 001) Small (Herstellergröße: 50) EU
Ray-Ban€87.133,360 rev
Trending
90-day click momentum
Ray Ban Unisex Sonnenbrille Aviator Gradient Gr. X-Large (Herstellergröße: 62) Silber (Gestell: Silber Gläser: Hellgrau Verlauf 003/32)
Ray-Ban€95.114.4★
Sonnenbrillen TOMMY HILFIGER TH 1718/S 0JU BLUE WHITE 56/16/145 Herren
Tommy Hilfiger€51.584.0★
Ray-Ban Unisex Rb4171 Sonnenbrille Mehrfarbig (Gestell: Havana/Gunmetal Gläser: Braun Verlauf 865/13) 54 EU
Ray-Ban€86.174.5★
Ray-Ban Unisex Justin Sonnenbrille Klassisch Schwarz (Black Rubber/Green Mirror Blue) 51 EU
Ray-Ban€92.014.3★
Sonnenbrillen TOMMY HILFIGER TH 1557/S 8RU BLUE RED 54/19/140 Herren
Tommy Hilfiger€52.194.1★
What buyers say about lacoste sonnenbrille herren
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt perfekt”
“Preislich gut”
“super Tragecomfort”
“Die Brille selbst wirkt leicht”
“* **Elegantes Retro-Design:** Der Rahmen kombiniert klassische Elemente mit einem modernen Touch, was die Brille zu einem modischen Accessoire für verschiedene Anlässe macht”
“Doppelt hält besser”
“Artikel wie beschrieben”
“Stylischer Look mit Sonnenschutz”
“Angenehme Farbgebung”
What buyers complain about
“Plastikschrott”
“Brillenglas Beschichtung löst sich ab - nur einmal 15 Min getragen”
“Zu gross”
“Dünner rahmen”
“Schon Farbe weg”
“Sehr enttäuschend für den Preis”
“Das ist garnicht wie die Beschreibung und Photos”
“während der andere relativ schwergängig ist.”
“Leider ist auch immer mal Material dabei, das so garnicht zu gebrauchen ist”
“Im Freien nicht zu empfehlen”
Top return reasons
Common questions
- Is lacoste sonnenbrille herren profitable to sell on Amazon Germany?
- The niche generates €81K/yr across 77 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +104.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the lacoste sonnenbrille herren niche?
- 20 brands and 79 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in lacoste sonnenbrille herren?
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 5.5% — above our launch gate.
- When does demand for lacoste sonnenbrille herren peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 10.2× the quietest.
- What does it cost to enter the lacoste sonnenbrille herren niche?
- Listings span €9.59–€126.03; the average listing price is €66.59 (sweet spot $15–$100). The average incumbent carries 1,730 reviews — the moat a new listing must climb.