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Lacoste Sneaker Herren

Fail

An estimated 12.9% of orders come back, so Lacoste Sneaker Herren is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€19K/yr144K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
19%top-5 click share · 16 brands · 177 sellers

Flapen Score

Lacoste Sneaker Herren against its category

The dotted line is the Fashion average. Past it, Lacoste Sneaker Herren is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacoste Sneaker Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Lacoste Sneaker Herren 144K times last year and spent an estimated €19K. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
0.2%
Market size, estimated
€19Ka year
Peak month
July2.0× the quietest month
Top search term
lacoste herren sneaker15K searches a year

02 · Price

A sale here is worth €63.15.

Listings sell for €63.15 on average, from €25.06 to €129.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €63.15 that is €0 to €6K a year per listing.

Average price
€63.15inside the $15 to $100 sweet spot
Price range
€25.06–€129.15
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
12.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #2,547 within Schuhe. It carries 4,324 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
62%
Out of stock, average day
10.7%
Average rank
#2,547in Schuhe
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
4,324per listing
Listings tracked
133

04 · Newcomers

3 of last year's 36 launches cleared the first-year sales bar.

36 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Lacoste Sneaker Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

177

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

19%

Top 20: 46%

Open market

6%

  • Brand 148%
  • Brand 236%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 6%)

Demand

Lacoste Sneaker Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Lacoste Sneaker Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lacoste herren sneaker15K/yr
  • lacoste sneaker17K/yr
  • lacoste schuhe herren sneaker13K/yr
  • schuhe herren lacoste12K/yr
  • lacoste herren schuhe20K/yr
  • sneaker herren lacoste10K/yr
  • herren schuhe lacoste11K/yr
  • lacoste sneaker herren weiß8K/yr
  • herren sneaker lacoste7K/yr
  • sneaker lacoste herren7K/yr

Reviews and returns

What reviews say buyers love and hate about Lacoste Sneaker Herren

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Komfort insgesamt”
21%of negative reviews mention “Qualität insgesamt”
12.9%of orders come back
“.Müll”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lacoste Sneaker Herren questions

Answered from the same tracked data.