lacoste mütze
Skip itSoft demand (-86.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€31.03avg listing price — sweet spot $15–$100
Price range
Great€8.90–€54.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad9,823.36avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€16K€16K/yr · 93K searches
Growth
Bad-86.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, lacoste mütze is a €16K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
lacoste mütze market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- €39K–€47K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,127
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 28%
- Out of stock
- 4.5%
- Avg brand age
- 63 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
109
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
7%
- Lacoste65%
- Tommy Hilfiger14%
- NIKE4%
- THE NORTH FACE4%
- Calvin Klein3%
- styleBREAKER2%
- Open — no brand owns it (6 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -86.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 55.4×
Top lacoste mütze search terms
- lacoste mütze57K/yr
- lacoste mütze herren15K/yr
- mütze lacoste7K/yr
- lacoste haube4K/yr
- lacoste beanie3K/yr
- lacoste mütze schwarz3K/yr
- mütze herren lacoste4K/yr
Top lacoste mütze products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Mehl Einheitsgre
Lacoste€38.144.5★3,115 rev
Lacoste Unisex - Erwachsene Mütze RB0001 Damen Herren Strickmütze Wollmütze Beanie Grau TU (Einheitsgröße)
Lacoste€38.884.2★97 rev
Lacoste Unisex RB0001 Baby Hut Foudre Chine TU
Lacoste€51.374.6★1,327 rev
Tommy Hilfiger Herren Strickmütze Flag Cotton Beanie mit Kaschmir Schwarz (Black) Einheitsgröße
Tommy Hilfiger€23.574.6★5,298 rev
Lacoste Herren Rb0001 Beanie-Mtze Marineblau Einheitsgröße
Lacoste€36.364.6★1,327 rev
Newest
by launch date
Lacoste Wollmütze Unisex Größe TU Marineblau
Lacoste€54.743 rev
Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Marineblau/Mehl Einheitsgre
Lacoste€48.011 rev
Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Mehl Einheitsgre
Lacoste€38.143,115 rev
DANISH ENDURANCE 100% Kaschmir Mütze Luxuriös Weich Warme Thermo Wollmütze Premium Komfort Unisex Beanie für Damen & Herren Schwarz Einheitsgröße
DANISH ENDURANCE€29.97600 rev
Tommy Hilfiger Herren Strickmütze Flag Cotton Beanie mit Kaschmir Schwarz (Black) Einheitsgröße
Tommy Hilfiger€23.575,298 rev
Trending
90-day click momentumLacoste Unisex RB0001 Baby Hut Foudre Chine TU
Lacoste€51.374.6★
Lacoste Unisex - Erwachsene Baseball Cap RK9871 Damen Herren Schirmmütze Baseball Mütze Kappe Grün TU
Lacoste€46.344.6★
DonDon Mütze Herren Mütze Damen Wintermütze Beanie klassisches Design weiß
DonDon€8.904.4★
Lacoste Unisex Strickmütze Beanie Mütze (1 Stück) Marineblau/Mehl Einheitsgre
Lacoste€48.015.0★
Tommy Hilfiger Herren Strickmütze Flag Cotton Beanie mit Kaschmir Schwarz (Black) Einheitsgröße
Tommy Hilfiger€23.574.6★
What buyers say about lacoste mütze
What buyers praise and complain about, mined from review topics.What buyers love
“Super Verarbeitung”
“Passt perfekt”
“Passt und warm”
“Coole bequeme Mütze”
“Das Material fühlt sich hochwertig an”
“Wie gewohnt”
“Toller style”
“Gutes Preisleistungsverhältnis”
“Ganz weich”
“Das Design ist schlicht”
What buyers complain about
“Zu baggy”
“Optisch minderwertig, sehr dünn”
“Farbe bleicht aus”
“Pilling”
“Die Mütze ist sehr dünn”
“Darf bei dem Preis nicht sein”
“Die Mütze ist auch nicht besonders elastisch”
“Finde die persönlich zu lang”
“Schwache Beschreibung des Produktes”
“Vom Style eher unauffällig”
Top return reasons
Common questions
- Is lacoste mütze profitable to sell on Amazon Germany?
- The niche generates €16K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -86.0%. Flapen's verdict: Skip it (27/100).
- How competitive is the lacoste mütze niche?
- 12 brands and 109 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in lacoste mütze?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 6.4% — above our launch gate.
- When does demand for lacoste mütze peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 55.4× the quietest.
- What does it cost to enter the lacoste mütze niche?
- Listings span €8.90–€54.74; the average listing price is €31.03 (sweet spot $15–$100). The average incumbent carries 9,823 reviews — the moat a new listing must climb.