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lacoste anzug

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 9Growth 4Conversion 3Competition 97Returns 10Price range 41Avg price 94Brand share 50Review moat 42Quality gap 72

Competition

Incredible13%

top-5 click share — an open shelf

Avg price

Great€48.46

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,279.48

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€10.21–€217.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad9.3%

return rate — above 5% kills the launch gate

Market size

Bad€35K

€35K/yr · 281K searches

Growth

Bad-42.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, lacoste anzug is a €35K/yr Amazon Germany market (281K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

lacoste anzug market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€36K–€48K
units × avg price
Conversion rate
0.3%
Avg BSR
#150
Page quality
0%
Prime
72%
Sponsored
72%
Out of stock
12.2%
Avg brand age
43 months
Avg seller age
177 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

283

Top-5 brand share

75%

Top 20: 96%

Top-5 click share

13%

Top 20: 32%

Open market

23%

  • JAKO29%
  • adidas16%
  • Under Armour16%
  • NIKE10%
  • Lonsdale5%
  • Redbridge2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top lacoste anzug search terms

  • jako trainingsanzug herren64K/yr
  • lacoste trainingsanzug herren28K/yr
  • adidas set herren10K/yr
  • under armour trainingsanzug herren26K/yr
  • nike trainingsanzug18K/yr
  • nike tracksuit13K/yr
  • jako trainingsanzug15K/yr
  • under armour herren trainingsanzug11K/yr
  • kappa trainingsanzug herren11K/yr
  • puma anzug herren9K/yr
All search terms

Top lacoste anzug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€3542%€7073%€1K4%€1K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about lacoste anzug

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Produkt”

Gesamtgröße26%

“Optimal”

Komfort insgesamt10%

“Super Bequem”

Preis-Leistungs-Verhältnis6%

“Super Preis-Leistung”

Übung/Sporteignung4%

“Super fürs Training”

Materialqualität4%

“Super Material”

beworben Vs Tatsächliches Produkt3%

“Wie erhofft”

Wärme2%

“Aber sehr warm”

Form/Stil2%

“schick”

Weiches Gefühl1%

“Fühlt sich gut an”

What buyers complain about

Gesamtgröße36%

“Fällt minimal größer aus”

Qualität insgesamt12%

“Schlechte Qualitat”

Materialqualität5%

“Schlechtes Material”

Farbe4%

“Farbe blass”

Reißverschlussqualität4%

“Leider haben die Hose und die Jacke keinen Reißverschluss an den Taschen sonst wäre der Anzug perfekt”

Nähen/Finish/Polieren4%

“Nähte gehen auf”

Haltbarkeit3%

“Hose nach einmal tragen gerissen”

Produktzustand3%

“Leider Verschmutzte Retour”

Dicke2%

“Dünner Stoff”

beworben Vs Tatsächliches Produkt2%

“Hat leider wenig mit den Produktfotos gemeinsam”

Top return reasons

Gesamtgröße63%
Materialqualität8%
Qualität insgesamt5%
Dünn4%
Oberschenkel fit3%
Farbe2%
beworben Vs Tatsächliches Produkt1%
Transparenz1%
Reißverschlussqualität1%
Nähen/Finish/Polieren1%

Common questions

Is lacoste anzug profitable to sell on Amazon Germany?
The niche generates €35K/yr across 194 tracked products. 14 of 32 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (39/100).
How competitive is the lacoste anzug niche?
33 brands and 283 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in lacoste anzug?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 9.3% — above our launch gate.
When does demand for lacoste anzug peak?
Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the lacoste anzug niche?
Listings span €10.21–€217.59; the average listing price is €48.46 (sweet spot $15–$100). The average incumbent carries 2,279 reviews — the moat a new listing must climb.