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laborkittel

Skip it

Soft demand (-53.3% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 0Conversion 19Competition 82Returns 9Price range 59Avg price 76Brand share 75Review moat 68Quality gap 82

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great€15.33

avg listing price — sweet spot $15–$100

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Good762.66

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.40–€27.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€89K

€89K/yr · 390K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.3%

return rate — above 5% kills the launch gate

Growth

Bad-53.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, laborkittel is a €89K/yr Amazon Germany market (390K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

laborkittel market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€92K–€123K
units × avg price
Conversion rate
1.5%
Avg BSR
#103
Page quality
0%
Prime
97%
Sponsored
87%
Out of stock
3.1%
Avg brand age
50 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

49

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

33%

Top 20: 67%

Open market

36%

  • ZOLLNER27%
  • AUYAO15%
  • COCREAZY8%
  • CoatCool7%
  • Yulang4%
  • Portwest4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.3% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 4.0×

Top laborkittel search terms

  • laborkittel70K/yr
  • kittel52K/yr
  • arztkittel damen40K/yr
  • laborkittel damen29K/yr
  • kittel damen24K/yr
  • arztkittel29K/yr
  • arztkittel herren34K/yr
  • laborkittel herren16K/yr
  • laborkittel 100 baumwolle28K/yr
  • lab coat10K/yr
All search terms

Top laborkittel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€5K9%€8K12%€11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about laborkittel

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße30%

“Passt”

Qualität insgesamt22%

“Qualität ist okay für den Preis”

Preis-Leistungs-Verhältnis9%

“Preis okay”

Waschechtheit6%

“sollte vor dem ersten Tagen gewaschen werden, denn dann wird der Eindruck viel wertiger.”

Materialqualität6%

“das Material fühlt sich angenehm an.”

beworben Vs Tatsächliches Produkt4%

“Es sieht genauso wie auf dem Bild”

Komfort insgesamt3%

“Angenehm zu tragen”

Taschen/Abteilungen3%

“praktische Taschen”

Design insgesamt2%

“sauber verarbeitet, sitzt ordentlich”

Benutzerfreundlichkeit1%

“einfach”

What buyers complain about

Gesamtgröße39%

“Passt nicht”

Qualität insgesamt8%

“Einige Nähte wirken nicht besonders hochwertig”

Lücke/Loch5%

“Direkt Löcher drin”

Ärmelpassform5%

“Die Ärmel sind viel zu kurz”

Transparenz4%

“ist Durchsichtig”

Funktionalität insgesamt2%

“Erfüllt seinen Zweck nicht”

Einfache Reinigung2%

“reicht aber um sich nicht die guten Sachen schmutzig zu machen”

Haltbarkeit2%

“fängt nach dem ersten Tragen schon an, Fäden zu verlieren.”

Taillenpassform2%

“leider finde ich dass die Taille eher unpassend von den Höhen ist für die Gürtelschnur.”

Geruch2%

“Hat schlecht gerochen, deswegen habe ich es gewaschen, schon beim ersten Wash die größe ist viel kleiner geworden, kann die nicht mehr anziehen”

Top return reasons

Gesamtgröße64%
Qualität insgesamt6%
Materialqualität5%
Ärmelpassform4%
Länge3%
Breite3%
Dünn2%
Transparenz2%
Armpassform1%
Taillenpassform1%

Common questions

Is laborkittel profitable to sell on Amazon Germany?
The niche generates €89K/yr across 62 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (44/100).
How competitive is the laborkittel niche?
25 brands and 49 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in laborkittel?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Lücke/Loch. The return rate is 9.3% — above our launch gate.
When does demand for laborkittel peak?
Demand peaks in Feb–Oct–Nov; the busiest month runs 4.0× the quietest.
What does it cost to enter the laborkittel niche?
Listings span €6.40–€27.45; the average listing price is €15.33 (sweet spot $15–$100). The average incumbent carries 763 reviews — the moat a new listing must climb.