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Kuschelsocken Kinder

Fail

Demand is soft, at -74.1% this quarter, so Kuschelsocken Kinder is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€38K/yr105K searches / yr
90-day growth
-74.1%search demand this quarter
Competition
55%top-5 click share · 20 brands · 24 sellers

Flapen Score

Kuschelsocken Kinder against its category

The dotted line is the Fashion average. Past it, Kuschelsocken Kinder is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuschelsocken Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Kuschelsocken Kinder 105K times last year and spent an estimated €38K. The top 5 brands take 63% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €38K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-74.1%
Conversion, latest week
3.5%
Market size, estimated
€38Ka year
Peak month
November49.3× the quietest month
Top search term
kuschelsocken kinder57K searches a year

02 · Price

A sale here is worth €10.53.

Listings sell for €10.53 on average, from €5.48 to €17.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €10.53 that is €0 to €1K a year per listing.

Average price
€10.53under the $15 to $100 sweet spot
Price range
€5.48–€17.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 29.8% of listings are out of stock. The average listing ranks #260 within Socken & Strümpfe. It carries 1,355 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
29.8%
Average rank
#260in Socken & Strümpfe
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,355per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Kuschelsocken Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

31%

  • Brand 118%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Kuschelsocken Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 49.3×

Search terms

Top Kuschelsocken Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuschelsocken kinder57K/yr
  • schlafsocken kinder5K/yr
  • kuschelsocken kinder 31-3411K/yr
  • kuschelsocken mädchen9K/yr
  • kinder kuschelsocken7K/yr
  • kuschelsocken kinder 27-306K/yr
  • bettsocken kinder3K/yr
  • flauschige socken kinder3K/yr
  • kuschelsocken kinder 35-384K/yr

Reviews and returns

What reviews say buyers love and hate about Kuschelsocken Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Wärme”
22%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“die Qualität ist schlecht”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kuschelsocken Kinder questions

Answered from the same tracked data.