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Kuschelanzug Damen

Fail

Demand is soft, at -67.5% this quarter, so Kuschelanzug Damen is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€17K/yr182K searches / yr
90-day growth
-67.5%search demand this quarter
Competition
14%top-5 click share · 62 brands · 62 sellers

Flapen Score

Kuschelanzug Damen against its category

The dotted line is the Fashion average. Past it, Kuschelanzug Damen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuschelanzug Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kuschelanzug Damen 182K times last year and spent an estimated €17K. The top 5 brands take 38% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-67.5%
Conversion, latest week
0.3%
Market size, estimated
€17Ka year
Peak month
December12.4× the quietest month
Top search term
schlafoverall damen22K searches a year

02 · Price

A sale here is worth €27.39.

Listings sell for €27.39 on average, from €8.80 to €112.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €27.39 that is €0 to €3K a year per listing.

Average price
€27.39inside the $15 to $100 sweet spot
Price range
€8.80–€112.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
7.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #370 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,100 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
74%
Out of stock, average day
18.3%
Average rank
#370in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
1,100per listing
Listings tracked
164

04 · Newcomers

0 of last year's 46 launches cleared the first-year sales bar.

46 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
46
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kuschelanzug Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

62 rising

Sellers

62

Top-5 brand share

38%

Top 20: 74%

Top-5 click share

14%

Top 20: 38%

Open market

59%

  • Brand 114%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Kuschelanzug Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Kuschelanzug Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schlafoverall damen22K/yr
  • kuschelanzug damen43K/yr
  • jumpsuit schlafanzug damen10K/yr
  • einteiler schlafanzug damen12K/yr
  • schlafanzug einteiler damen11K/yr
  • jumpsuit damen schlafanzug7K/yr
  • pyjama einteiler damen5K/yr
  • schlaf jumpsuit damen5K/yr
  • onzie damen6K/yr
  • schlafanzug jumpsuit damen4K/yr

Reviews and returns

What reviews say buyers love and hate about Kuschelanzug Damen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Wärme”
23%of negative reviews mention “Gesamtgröße”
7.9%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kuschelanzug Damen questions

Answered from the same tracked data.