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Krone

soft demand (-52.7% this quarter) — Krone doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46

Market size 43Growth 0Conversion 38Competition 48Returns 33Price range 29Avg price 24Brand share 68Review moat 73Quality gap 68
This niche Category average · 2,560 niches

Is Krone profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Krone is a €227K/yr Amazon Germany market (858K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 41/100.

Krone: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.7% over the last 90 days and 3.0% of searches end in a purchase.

€227K

revenue / yr

Units sold / yr30K
Search volume / yr-52.7%858K
Conversion rate3.0%
Avg price€8.67

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers25 · 66
Top-5 product click share56%
Open market36%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement83%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews582

Top Krone products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€23K€34K€45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

66

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

56%

Top 20: 89%

Open market

32%

  • DRESHOW24%
  • LEEMASING14%
  • Zooma13%
  • Zliger9%
  • Raxfekro4%
  • Boland3%

Krone demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume858KCVR3.0%Products30Brands25Top 5 Brands64%OOS Rate5.6%Rating4.3★Reviews582Avg BSR#77
60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.8×

Top Krone search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • krone229K/yr
  • diadem105K/yr
  • krone damen91K/yr
  • tiara60K/yr
  • krone mädchen82K/yr
  • crown42K/yr
  • kronen22K/yr
  • krone kinder27K/yr
  • krone könig26K/yr
  • diadem gold29K/yr

What reviews say buyers love and hate about Krone

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt27%

nice, good Qualität

Gesamtgröße18%

Passt perfekt

Preis-Leistungs-Verhältnis14%

zu dem Preis ok

beworben Vs Tatsächliches Produkt10%

Wie auf dem Foto abgebildet

Helligkeit/Glanz/Glühen5%

Glitzert schön, drückt nicht

What buyers complain about

89% of reviews
Gesamtgröße35%

Auch die Passform ist nicht ganz optimal: Sie sitzt zwar am Kopf, geht aber nicht richtig über die Ohren

Qualität insgesamt15%

Qualität ungenügend

Gewicht schwer11%

schwer, hält nicht

Add-Ons/Anhänge8%

Die Krone hat keine Befestigung fürs Haar

Dünn6%

Zu dünn

Krone return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Defekt Material/Teile
8%
3Gewicht schwer
5%
4Qualität insgesamt
4%
5Breite
3%

Common Krone questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Krone 41/100 on Amazon Germany — Skip it. The niche generates €227K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -52.7% over the last 90 days.
Search demand for Krone on Amazon Germany peaks in Jan–Feb–Nov, where the busiest month runs 3.8× the quietest.