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Krone

Fail

Demand is soft, at -52.7% this quarter, so Krone is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€227K/yr858K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
56%top-5 click share · 25 brands · 66 sellers

Flapen Score

Krone against its category

The dotted line is the Fashion average. Past it, Krone is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krone market on Amazon at a glance

Shoppers on Amazon Germany searched for Krone 858K times last year and spent an estimated €227K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €227K a year.

Searches, last 12 months
858K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
3.0%
Market size, estimated
€227Ka year
Peak month
February3.8× the quietest month
Top search term
krone229K searches a year

02 · Price

A sale here is worth €8.67.

Listings sell for €8.67 on average, from €3.83 to €19.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €8.67 that is €2K to €4K a year per listing.

Average price
€8.67under the $15 to $100 sweet spot
Price range
€3.83–€19.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
4.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #77 within Bijouterie. It carries 582 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#77in Bijouterie
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
582per listing
Listings tracked
30

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Krone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

66

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

56%

Top 20: 89%

Open market

32%

  • Brand 124%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 54%
  • Brand 63%

Demand

Krone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Krone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krone229K/yr
  • diadem105K/yr
  • krone damen91K/yr
  • tiara60K/yr
  • krone mädchen82K/yr
  • crown42K/yr
  • kronen22K/yr
  • krone kinder27K/yr
  • krone könig26K/yr
  • diadem gold29K/yr

Reviews and returns

What reviews say buyers love and hate about Krone

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
35%of negative reviews mention “Gesamtgröße”
4.3%of orders come back
“Auch die Passform ist nicht ganz optimal: Sie sitzt zwar am Kopf, geht aber nicht richtig über die Ohren”
A buyer, on “Gesamtgröße”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Krone questions

Answered from the same tracked data.