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Krawatte Schwarz

Fail

Demand is soft, at -20.6% this quarter, so Krawatte Schwarz is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€172K/yr138K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
69%top-5 click share · 9 brands · 18 sellers

Flapen Score

Krawatte Schwarz against its category

The dotted line is the Fashion average. Past it, Krawatte Schwarz is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Krawatte Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Krawatte Schwarz 138K times last year and spent an estimated €172K. The top 5 brands take 82% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €172K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
12.9%
Market size, estimated
€172Ka year
Peak month
February3.2× the quietest month
Top search term
krawatte schwarz57K searches a year

02 · Price

A sale here is worth €9.63.

Listings sell for €9.63 on average, from €3.19 to €23.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €9.63 that is €10K to €12K a year per listing.

Average price
€9.63under the $15 to $100 sweet spot
Price range
€3.19–€23.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€12K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Accessoires. It carries 3,121 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Accessoires
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
3,121per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Krawatte Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Brand 146%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Krawatte Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Krawatte Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • krawatte schwarz57K/yr
  • schwarze krawatte herren27K/yr
  • schwarze krawatte23K/yr
  • krawatte schwarz herren11K/yr
  • black tie7K/yr
  • krawatten für herren schwarz7K/yr
  • krawatte schwarz schmal5K/yr

Reviews and returns

What reviews say buyers love and hate about Krawatte Schwarz

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Qualität insgesamt”
2.9%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Krawatte Schwarz questions

Answered from the same tracked data.