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krawatte schwarz

Skip it

Soft demand (-20.6% this quarter) — this niche doesn't clear our bar today.

Market size 35Growth 15Conversion 96Competition 27Returns 52Price range 41Avg price 30Brand share 38Review moat 34Quality gap 55

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Price range

Okay€3.19–€23.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay€172K

€172K/yr · 138K searches

Review moat

Okay3,121.47

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay€9.63

avg listing price — sweet spot $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, krawatte schwarz is a €172K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

krawatte schwarz market data

Units sold / yr
15K–20K
avg 1,000–1,250/product
Revenue / yr
€144K–€193K
units × avg price
Conversion rate
12.9%
Avg BSR
#13
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
0.0%
Avg brand age
40 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • JEMYGINS46%
  • DonDon13%
  • HISDERN9%
  • URAQT8%
  • AHLPO7%
  • ADAMANT6%
  • Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.2×

Top krawatte schwarz search terms

  • krawatte schwarz57K/yr
  • schwarze krawatte herren27K/yr
  • schwarze krawatte23K/yr
  • krawatte schwarz herren11K/yr
  • black tie7K/yr
  • krawatten für herren schwarz7K/yr
  • krawatte schwarz schmal5K/yr
All search terms

Top krawatte schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€26K30%€51K45%€77K60%€103K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about krawatte schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Produkt, perfekte Technik”

Gesamtgröße12%

“Länge ideal”

Materialqualität10%

“angenehmes Material”

Komfort insgesamt10%

“fühlt sich angenehm an”

Form/Stil6%

“Elegante Krawatte”

Preis-Leistungs-Verhältnis5%

“Für den Preis absolut in Ordnung”

Design insgesamt5%

“Klassisch, elegant, zuverlässig”

Haftung/Klebrigkeit4%

“lässt sich gut binden”

Nähen/Finish/Polieren3%

“Das Satinmaterial hat eine glatte, leicht glänzende Optik, die sofort für ein eleganteres und formelleres Erscheinungsbild sorgt”

Weiches Gefühl2%

“Das Material ist weich”

What buyers complain about

Qualität insgesamt16%

“Schlechte Qualität”

Gesamtgröße13%

“Schick aber eher kurz”

Verriegelungsmechanismus6%

“Wurde mit defektem Innenverschluss geliefert”

Funktionalität insgesamt6%

“Nicht funktionales- für einmaligen Gebrauch nachbar”

Nähen/Finish/Polieren6%

“Leider ist bereits nach zweimaligem Tragen die Naht am unteren Ende der Krawatte gerissen, sodass die Krawatte jetzt auf geht”

Haltbarkeit6%

“Schlechte Haltbarkeit - nur zweimal getragen”

Länge6%

“Ist ok. könnte etwas länger sein”

Farbe6%

“Farbe könnte Matt sein”

Falten5%

“zerknittert”

Preis-Leistungs-Verhältnis3%

“Sieht teurer aus als sie ist”

Top return reasons

Gesamtgröße19%
Breite13%
Qualität insgesamt12%
Länge10%
Farbe10%
Materialqualität8%
Reißverschlussqualität7%
Dünn3%
Falten3%
Form/Stil2%

Common questions

Is krawatte schwarz profitable to sell on Amazon Germany?
The niche generates €172K/yr across 15 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (41/100).
How competitive is the krawatte schwarz niche?
9 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in krawatte schwarz?
Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Verriegelungsmechanismus. The return rate is 2.9%.
When does demand for krawatte schwarz peak?
Demand peaks in Feb–Oct–Nov; the busiest month runs 3.2× the quietest.
What does it cost to enter the krawatte schwarz niche?
Listings span €3.19–€23.14; the average listing price is €9.63 (sweet spot $15–$100). The average incumbent carries 3,121 reviews — the moat a new listing must climb.