Is krawatte blau profitable to sell on Amazon Germany?

The niche generates €52K/yr across 37 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.7%. Flapen's verdict: Skip it (39/100).

How competitive is the krawatte blau niche?

12 brands and 18 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in krawatte blau?

Top complaints mined from reviews: Gesamtgröße, Farbe, beworben Vs Tatsächliches Produkt. The return rate is 7.2% — above our launch gate.

When does demand for krawatte blau peak?

Demand peaks in May; the busiest month runs 1.9× the quietest.

What does it cost to enter the krawatte blau niche?

Listings span €3.86–€22.56; the average listing price is €11.03 (sweet spot $15–$100). The average incumbent carries 4,735 reviews — the moat a new listing must climb.

krawatte blau

Skip it

A small market ($52K/yr) — this niche doesn't clear our bar today.

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Growth

Good+35.7%

90-day search growth — must beat 0% to launch

Avg price

Okay€11.03

avg listing price — sweet spot $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay€3.86–€22.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,735.35

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Market size

Bad€52K

€52K/yr · 142K searches

Signals High Returns

According to Flapen's Amazon Germany niche tracking, krawatte blau is a €52K/yr Amazon Germany market (142K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

krawatte blau market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €44K–€55K; units × avg price
Conversion rate: 3.3%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.5%
Avg brand age: 45 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

HISDERN39%
JEMYGINS28%
Massi Morino15%
DiBanGu4%
Enlision3%
DonDon2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +35.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.9×

Open Trend

Top krawatte blau search terms

krawatte blau31K/yr +60.0%3.3% conv.
krawatte mit einstecktuch13K/yr +50.8%0.4% conv.
krawatten für herren blau10K/yr +57.0%3.2% conv.
krawatte einstecktuch set7K/yr +67.8%0.4% conv.
krawatte und einstecktuch set7K/yr +94.2%1.1% conv.
blaue krawatte herren7K/yr +97.0%4.5% conv.
krawatte schmal8K/yr +1.6%0.4% conv.
krawatten set8K/yr -7.1%0.5% conv.
krawatte blau herren6K/yr +132.0%4.3% conv.
krawatte seide7K/yr -4.3%0.3% conv.

All search terms

Top krawatte blau products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JEMYGINS Krawatte Dunkelblau schmale Krawatten für Herren seide Hochzeit Schlips (4)

JEMYGINS€8.894.5★2,240 rev

Massi Morino Krawatte Dunkelblau Quadrat mit Einstecktuch Set Herren inkl. Manschettenknöpfe Krawattennadel und Geschenkbox | Männer Krawattenset zur Hochzeit

Massi Morino€18.904.6★13,768 rev

HISDERN Herren Krawatte Blau Schmale Einfarbig Seide Krawatten für Herren Klassische Formelle Elegante Schlipse Hochzeit Party Business Krawatte 6cm

HISDERN€7.914.5★4,506 rev

HISDERN Herren Krawatte Navy Blau Schmale Einfarbig Seide Krawatten für Herren Klassische Formelle Elegante Schlipse Hochzeit Party Business Krawatte 6cm

HISDERN€8.604.5★4,506 rev

DiBanGu Herren Blaue Krawatte für Hochzeit Formelle Seide hellblau karierte Krawatte und Einstecktuch Krawattenklammer mit Manschettenknöpfen Geschenkbox-Set

DiBanGu€15.314.4★183 rev

Newest

by launch date

DonDon Krawatten für Herren handgefertigt Seiden-Look 6 cm Krawatte Hellblau

DonDon€11.15271 rev

1y ago

JEMYGINS Seide Krawatte Krawatten und Einstecktuch mit krawattenklammer Set für Herren Seidenkrawatten Hochzeit Schlips Salbeigrün

JEMYGINS€11.052,608 rev

1y ago

AHLPO Elegante Krawatte für Herren 8 cm Herren Krawatten Klassische Schlips Herren für Hochzeit Büro Party und Festliche Veranstaltungen - Einfarbig in Verschiedenen Farben Tie Blau

AHLPO€3.86164 rev

2y ago

DiBanGu Herren Blaue Krawatte für Hochzeit Formelle Seide hellblau karierte Krawatte und Einstecktuch Krawattenklammer mit Manschettenknöpfen Geschenkbox-Set

DiBanGu€15.31183 rev

2y ago

HISDERN Krawatte für Herren Blau - Krawatte mit Einstecktuch Krawattenklammer Hochzeit Einfarbig Seide Krawatten und Taschentuch Set für Männer

HISDERN€10.691,676 rev

3y ago

What buyers say about krawatte blau

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt46%

“Super Qualität”

Preis-Leistungs-Verhältnis14%

“super Preis-Leistung”

Farbe12%

“Wirk elegant schöne Farbe”

Materialqualität6%

“Sehr gutes Material sieht sehr schön aus”

Form/Stil5%

“sehr elegant”

Gesamtgröße4%

“Passt Super”

beworben Vs Tatsächliches Produkt3%

“Sieht genauso aus wie auf den Bildern”

Geschenk Zweck3%

“Kann man sicherlich auch gut verschenken”

Benutzerfreundlichkeit2%

“Für viele Anlässe”

Design insgesamt2%

“Optisch machen sie einen eleganten Eindruck”

What buyers complain about

Gesamtgröße47%

“Die Krawatte ist ziemlich schmal”

Farbe20%

“Farb unterschiede”

beworben Vs Tatsächliches Produkt10%

“Produkt Fotos stimmen nicht ganz so”

Top return reasons

Farbe55%

Gesamtgröße20%

Breite8%

Länge4%

Qualität insgesamt3%

beworben Vs Tatsächliches Produkt2%

Materialqualität1%

Helligkeit/Glanz/Glühen1%

Dünn1%

Nähen/Finish/Polieren1%

Common questions

Is krawatte blau profitable to sell on Amazon Germany?: The niche generates €52K/yr across 37 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.7%. Flapen's verdict: Skip it (39/100).
How competitive is the krawatte blau niche?: 12 brands and 18 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in krawatte blau?: Top complaints mined from reviews: Gesamtgröße, Farbe, beworben Vs Tatsächliches Produkt. The return rate is 7.2% — above our launch gate.
When does demand for krawatte blau peak?: Demand peaks in May; the busiest month runs 1.9× the quietest.
What does it cost to enter the krawatte blau niche?: Listings span €3.86–€22.56; the average listing price is €11.03 (sweet spot $15–$100). The average incumbent carries 4,735 reviews — the moat a new listing must climb.