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Krawatte

brand-locked demand (top 5 brands take 95% of clicks) — Krawatte doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,292 of 2,560 Fashion niches · −12 vs the category median of 46

Market size 37Growth 33Conversion 21Competition 62Returns 23Price range 28Avg price 43Brand share 13Review moat 24Quality gap 38
This niche Category average · 2,560 niches

Is Krawatte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Krawatte is a €182K/yr Amazon Germany market (986K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 34/100.

Krawatte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.6% over the last 90 days and 1.7% of searches end in a purchase.

€182K

revenue / yr

Units sold / yr20K
Search volume / yr+6.6%986K
Conversion rate1.7%
Avg price€11.11

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 11
Top-5 product click share48%
Open market5%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement97%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,112

Top Krawatte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€18K€27K€36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 85%

Open market

2%

  • JEMYGINS39%
  • HISDERN33%
  • Massi Morino15%
  • Barry.Wang5%
  • Enlision3%
  • DiBanGu3%
  • Open — no brand owns it (2 brands, 2%)

Krawatte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume986KCVR1.7%Products34Brands8Top 5 Brands95%OOS Rate0.0%Rating4.5★Reviews5,112Avg BSR#13
25K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Krawatte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • krawatten für herren313K/yr
  • tie295K/yr
  • krawatte186K/yr
  • krawatte blau31K/yr
  • krawatten31K/yr
  • krawatte herren14K/yr
  • krawatte mit einstecktuch13K/yr
  • herren krawatte13K/yr
  • schlips herren10K/yr
  • krawatten für herren blau10K/yr

What reviews say buyers love and hate about Krawatte

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Qualität insgesamt45%

Super Qualität

Preis-Leistungs-Verhältnis10%

Preis/Leistung super

Materialqualität10%

Material sehr gut

Farbe9%

Sky Blau

Gesamtgröße7%

Passt Super

What buyers complain about

93% of reviews
Gesamtgröße43%

Zu kurz, zu schmal (die größte Breite von 6cm)

Farbe14%

Farb unterschiede

Nähen/Finish/Polieren7%

Leider ist bereits nach zweimaligem Tragen die Naht am unteren Ende der Krawatte gerissen, sodass die Krawatte jetzt auf geht

Haftung/Klebrigkeit7%

Was aber gar nicht geht sind aber Klebereste oder Schnodder auf dem Krawatte

Qualität insgesamt7%

Krawatte sieht sehr billig aus

Krawatte return rate & reasons

Why buyers send it back, as a share of all return requests.

5.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
54%
2Gesamtgröße
20%
3Breite
7%
4Länge
5%
5Qualität insgesamt
3%

Common Krawatte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Krawatte 34/100 on Amazon Germany — Skip it. The niche generates €182K/yr across 34 tracked products. Search demand moved +6.6% over the last 90 days.
Search demand for Krawatte on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.