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Kolinski

Fail

Shoppers spend an estimated $2K a year here, so Kolinski is a Fail.

Flapen Score
30
30 / 100
Ranks 2,425 of 2,560 Fashion niches · −16 vs the category median of 46
Market size
€2K/yr35K searches / yr
90-day growth
-48.9%search demand this quarter
Competition
77%top-5 click share · 13 brands · 46 sellers

Flapen Score

Kolinski against its category

The dotted line is the Fashion average. Past it, Kolinski is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kolinski market on Amazon at a glance

Shoppers on Amazon Germany searched for Kolinski 35K times last year and spent an estimated €2K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-48.9%
Conversion, latest week
0.4%
Market size, estimated
€2Ka year
Peak month
December13.9× the quietest month
Top search term
kolinski9K searches a year

02 · Price

A sale here is worth €17.66.

Listings sell for €17.66 on average, from €10.81 to €23.95. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At €17.66 that is €0 to €2K a year per listing.

Average price
€17.66inside the $15 to $100 sweet spot
Price range
€10.81–€23.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
5.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #6,044 within Kleidung für spezielle Anlässe. It carries 827 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
50%
Out of stock, average day
10.9%
Average rank
#6,044in Kleidung für spezielle Anlässe
Average rating
4.11 starsAmazon Germany average 4.37 stars
Average reviews
827per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kolinski products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

46

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

16%

  • Brand 140%
  • Brand 220%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 16%)

Demand

Kolinski search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 13.9×

Search terms

Top Kolinski search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kolinski9K/yr
  • kolinski die discounter merch5K/yr
  • feinkost kolinski4K/yr
  • die discounter merch2K/yr
  • kollinski726/yr
  • kolinski merch389/yr
  • discounter merch460/yr

Reviews and returns

What reviews say buyers love and hate about Kolinski

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Dicke”
5.1%of orders come back
“Sieht aus wie auf dem Bild - auch eher dickerer Stoff - bin sehr zufrieden - man bekommt, was man sieht”
A buyer, on “Dicke”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Kolinski questions

Answered from the same tracked data.