Is knitted dress profitable to sell on Amazon Germany?

The niche generates €20K/yr across 71 tracked products. 3 of 17 products launched in the last 360 days are still selling. 90-day search growth is -44.9%. Flapen's verdict: Skip it (37/100).

How competitive is the knitted dress niche?

20 brands and 22 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in knitted dress?

Top complaints mined from reviews: Gesamtgröße, Transparenz, Komfort insgesamt. The return rate is 5.1% — above our launch gate.

When does demand for knitted dress peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 64.5× the quietest.

What does it cost to enter the knitted dress niche?

Listings span €5.83–€50.72; the average listing price is €18.96 (sweet spot $15–$100). The average incumbent carries 4,182 reviews — the moat a new listing must climb.

knitted dress

Skip it

Soft demand (-44.9% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great€18.96

avg listing price — sweet spot $15–$100

Price range

Great€5.83–€50.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,182.07

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Market size

Bad€20K

€20K/yr · 443K searches

Growth

Bad-44.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon Germany niche tracking, knitted dress is a €20K/yr Amazon Germany market (443K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

knitted dress market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €19K–€24K; units × avg price
Conversion rate: 0.2%
Avg BSR: #654
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 22.9%
Avg brand age: 36 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

30%

Top 20: 66%

Open market

Amazon Essentials78%
INNERSY5%
MOLERANI3%
TrendiMax2%
AUSELILY1%
Ekouaer1%
Open — no brand owns it (14 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 64.5×

Open Trend

Top knitted dress search terms

amazon essentials damen kleid37K/yr +359.9%0.2% conv.
pulloverkleid damen140K/yr -89.1%0.1% conv.
pulloverkleid55K/yr -81.2%0.0% conv.
strickkleider damen44K/yr -89.8%0.0% conv.
strickkleider22K/yr -83.3%0.0% conv.
damen winterkleid16K/yr -94.7%0.0% conv.
strickkleid damen herbst129K/yr -83.4%0.0% conv.

All search terms

Top knitted dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Damen Relaxed Fit Halbarm Tailliert Midi A-Linie Kleid Navy Large

Amazon Essentials€19.364.0★4,951 rev

Amazon Essentials Damen Klassisches Wickelkleid mit Flügelärmeln (erhältlich in Übergröße) Bräunen Tiermuster L

Amazon Essentials€19.644.2★4,030 rev

Amazon Essentials Damen Klassisches Wickelkleid mit Flügelärmeln (erhältlich in Übergröße) Schwarz M

Amazon Essentials€20.334.2★4,030 rev

Amazon Essentials Damen Relaxed Fit Halbarm Tailliert Midi A-Linie Kleid Blau Weiß French Stripe Medium

Amazon Essentials€18.224.0★4,953 rev

Amazon Essentials Damen Ärmelloses gewebtes Etuikleid Marineblau L

Amazon Essentials€13.984.3★3,922 rev

Newest

by launch date

Amazon Essentials x Sofia Grainge Damen Mommy & Me Kleider aus Baumwollsatin Elfenbeinblaues Blumenmuster S

Amazon Essentials€17.44222 rev

3mo ago

AUSELILY Damen Kurzarm Sommerkleid Knopfleisten Shirtkleid Rundhals Kordelzug Midikleid A-Linie Freizeitkleid Taschen

AUSELILY€21.0897 rev

7mo ago

MOLERANI Sommerkleid Damen Elegant Kleider Rundhals Midi Kleid Loose Swing Freizeitkleid mit knielangen Taschen Aprikose Schwarz Blatt M

MOLERANI€23.01211 rev

8mo ago

Amazon Essentials Damen Gestuftes Fit and Flare-Maxikleid Aus Baumwollsatin Mit Herzausschnitt Und Empire-Taille Blau Weiß Streifen XL

Amazon Essentials€16.98365 rev

1y ago

Amazon Essentials Damen Ärmelloses gewebtes Hemdkleid Marineblau Größe M

Amazon Essentials€12.273,645 rev

1y ago

What buyers say about knitted dress

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt28%

“Super bequem”

Gesamtgröße23%

“Passt”

Preis-Leistungs-Verhältnis8%

“Super Preis-Leistung”

Materialqualität7%

“Schönes Material”

Qualität insgesamt7%

“Super Qualität”

Weiches Gefühl5%

“Superweiche Leggings”

beworben Vs Tatsächliches Produkt3%

“Alles wie beschrieben”

Transparenz2%

“Sitzt super und wird auch beim bewegen nicht transparent”

Form/Stil2%

“super shape”

Design insgesamt1%

“Optisch ist das Kleid schlicht, modern und trotzdem besonders”

What buyers complain about

Gesamtgröße22%

“Fällt groß aus”

Transparenz9%

“Durchsichtig”

Komfort insgesamt6%

“Stoff unangenehm und reines Plastikgefühl”

Materialqualität5%

“Stoff ist richtig lappig”

Dicke3%

“Außerdem super dünn”

Farbe3%

“War nicht wirklich meine Farbe sonst top”

Qualität insgesamt3%

“Schlecht und Günstig”

Hartes Gefühl3%

“Aber ich finde sie zu weich und zu lang”

Design insgesamt3%

“Ich finde, dass es Schlechte Verarbeitung ist”

Dünn2%

“Fühlt sich etwas dünn an”

Top return reasons

Gesamtgröße31%

Materialqualität14%

Transparenz9%

Dünn6%

Länge5%

Qualität insgesamt5%

Lücke/Loch4%

Breite4%