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Knitted Dress

soft demand (-44.9% this quarter) — Knitted Dress doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 46

Market size 5Growth 3Conversion 3Competition 85Returns 25Price range 79Avg price 85Brand share 25Review moat 25Quality gap 86
This niche Category average · 2,560 niches

Is Knitted Dress profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Knitted Dress is a €20K/yr Amazon Germany market (443K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Knitted Dress: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.9% over the last 90 days and 0.2% of searches end in a purchase.

€20K

revenue / yr

Units sold / yr1K
Search volume / yr-44.9%443K
Conversion rate0.2%
Avg price€18.96

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers20 · 22
Top-5 product click share30%
Open market10%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement92%
New entrants (1y)17· 3 succeeded
Avg rating4.1★
Avg reviews4,182

Top Knitted Dress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

€0€403€806€1K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

22

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

30%

Top 20: 66%

Open market

9%

  • Amazon Essentials78%
  • INNERSY5%
  • MOLERANI3%
  • TrendiMax2%
  • AUSELILY1%
  • Ekouaer1%
  • Open — no brand owns it (14 brands, 9%)

Knitted Dress demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume443KCVR0.2%Products71Brands20Top 5 Brands90%OOS Rate22.9%Rating4.1★Reviews4,182Avg BSR#654
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 64.5×

Top Knitted Dress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • amazon essentials damen kleid37K/yr
  • pulloverkleid damen140K/yr
  • pulloverkleid55K/yr
  • strickkleider damen44K/yr
  • strickkleider22K/yr
  • damen winterkleid16K/yr
  • strickkleid damen herbst129K/yr

What reviews say buyers love and hate about Knitted Dress

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Komfort insgesamt28%

Super bequem

Gesamtgröße23%

Passt

Preis-Leistungs-Verhältnis8%

Super Preis-Leistung

Materialqualität7%

Schönes Material

Qualität insgesamt7%

Super Qualität

What buyers complain about

59% of reviews
Gesamtgröße22%

Fällt groß aus

Transparenz9%

Durchsichtig

Komfort insgesamt6%

Stoff unangenehm und reines Plastikgefühl

Materialqualität5%

Stoff ist richtig lappig

Dicke3%

Außerdem super dünn

Knitted Dress return rate & reasons

Why buyers send it back, as a share of all return requests.

5.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Materialqualität
14%
3Transparenz
9%
4Dünn
6%
5Länge
5%

Common Knitted Dress questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Knitted Dress 37/100 on Amazon Germany — Skip it. The niche generates €20K/yr across 71 tracked products. 3 of 17 products launched in the last 360 days are still selling. Search demand moved -44.9% over the last 90 days.
Search demand for Knitted Dress on Amazon Germany peaks in Sep–Oct–Nov–Dec, where the busiest month runs 64.5× the quietest.