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Kipling Taschen Damen

Fail

Buyers convert on only 0.2% of searches, so Kipling Taschen Damen is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€73K/yr815K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
21%top-5 click share · 19 brands · 127 sellers

Flapen Score

Kipling Taschen Damen against its category

The dotted line is the Fashion average. Past it, Kipling Taschen Damen is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kipling Taschen Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kipling Taschen Damen 815K times last year and spent an estimated €73K. The top 5 brands take 90% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 815K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
815K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
0.2%
Market size, estimated
€73Ka year
Top search term
kipling taschen damen240K searches a year

02 · Price

A sale here is worth €38.93.

Listings sell for €38.93 on average, from €12.96 to €94.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €38.93 that is €0 to €4K a year per listing.

Average price
€38.93inside the $15 to $100 sweet spot
Price range
€12.96–€94.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #772 within Handtaschen. It carries 1,263 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
3.3%
Average rank
#772in Handtaschen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,263per listing
Listings tracked
113

04 · Newcomers

4 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Kipling Taschen Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

127

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

21%

Top 20: 47%

Open market

9%

  • Brand 159%
  • Brand 222%
  • Brand 35%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (13 brands, 9%)

Search terms

Top Kipling Taschen Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kipling taschen damen240K/yr
  • kipling224K/yr
  • kipling taschen damen sale40K/yr
  • kipling taschen57K/yr
  • tamaris tasche46K/yr
  • tamaris taschen37K/yr
  • handtasche tamaris18K/yr
  • kipling tasche22K/yr
  • kipling umhängetaschen damen15K/yr
  • tamaris handtasche18K/yr

Reviews and returns

What reviews say buyers love and hate about Kipling Taschen Damen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Gesamtgröße”
5.0%of orders come back
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kipling Taschen Damen questions

Answered from the same tracked data.