Is kimono damen profitable to sell on Amazon Germany?

The niche generates €28K/yr across 96 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +32.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the kimono damen niche?

45 brands and 58 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in kimono damen?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 10.4% — above our launch gate.

When does demand for kimono damen peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 5.9× the quietest.

What does it cost to enter the kimono damen niche?

Listings span €8.69–€75.00; the average listing price is €21.40 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.

kimono damen

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great€21.40

avg listing price — sweet spot $15–$100

Price range

Great€8.69–€75.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+32.2%

90-day search growth — must beat 0% to launch

Review moat

Okay1,583.07

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€28K

€28K/yr · 530K searches

Returns

Bad10.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, kimono damen is a €28K/yr Amazon Germany market (530K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kimono damen market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €32K–€43K; units × avg price
Conversion rate: 0.3%
Avg BSR: #206
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 4.0%
Avg brand age: 44 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

45 falling

Sellers

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

23%

Top 20: 51%

Open market

53%

BABEYOND20%
Lovasy7%
YouKD5%
Vlazom5%
Gosunny5%
EORUBE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.2% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.9×

Open Trend

Top kimono damen search terms

kimono damen244K/yr +30.0%0.3% conv.
kimono137K/yr +36.4%0.1% conv.
kimono damen lang23K/yr +71.7%0.2% conv.
kimono damen baumwolle14K/yr +63.5%0.1% conv.
sommerbademantel damen leicht7K/yr +556.6%0.1% conv.
morgenmantel damen satin14K/yr -2.7%0.2% conv.
satin bademantel damen13K/yr +3.3%0.4% conv.
damen kimono8K/yr +58.8%0.3% conv.
satin morgenmantel damen10K/yr +0.9%0.3% conv.
kimono morgenmantel7K/yr +23.5%0.1% conv.

All search terms

Top kimono damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BABEYOND Damen Morgenmantel Blumen Gedruckt Sommer Bademantel Kimono Kurz Robe Leicht Schlafmantel Damen Satin Strandkleid (Schwarz)

BABEYOND€22.314.5★620 rev

BABEYOND Damen Morgenmantel Maxi Seide Satin Kimono Kleid Pfau Muster Bademantel Damen Robe Schlafmantel Girl Pajama Party 135cm Lang (Türkis)

BABEYOND€22.424.4★5,351 rev

Lovasy Bademantel Damen Satin Kurz Kimono Manschetten aus Spitze Sexy Japanisch Morgenmantel für Damen Braut Team Bride Hochzeit Party Pyjama mit Gürtel Schwarz M

Lovasy€12.234.1★332 rev

YouKD Damen Baumwoll Cardigan Bohemian Lang Kimono Beach Badeanzug Cover Up Kleid Plus Size Robe

YouKD€21.693.8★314 rev

Vlazom Kimono Robe Damen Morgenmantel Kurzer Satin Bademantel Mit Gürtel V-Ausschnitt Kimono(M Schwarz)

Vlazom€8.824.4★7,961 rev

Newest

by launch date

BABEYOND Morgenmantel Kimono Damen Lang - Chiffon Leicht Satin Halblangarm Lockerer Passform Bademantel

BABEYOND€12.6521 rev

1y ago

Lockerer japanischer Kimono-Pyjama für Herren Nachtwäsche Größe XL - F7

OWLONLINE€31.39100 rev

1y ago

Lovasy Bademantel Damen Satin Kurz Kimono Manschetten aus Spitze Sexy Japanisch Morgenmantel für Damen Braut Team Bride Hochzeit Party Pyjama mit Gürtel Schwarz M

Lovasy€12.23332 rev

1y ago

Lovasy Bademantel Damen Satin Kurz Kimono Manschetten aus Spitze Sexy Japanisch Morgenmantel für Damen Braut Team Bride Hochzeit Party Pyjama mit Gürtel Schwarz S

Lovasy€12.26332 rev

1y ago

Gosunny Damen Tops Floral Bedruckte Sommer Offene Vorderseite Strickjacke Strand Kimono(Blume Rosa L)

Gosunny€11.01125 rev

1y ago

What buyers say about kimono damen

What buyers praise and complain about, mined from review topics.

What buyers love

Komfort insgesamt16%

“gerade deshalb superbequem.”

Gesamtgröße15%

“fällt schön locker.”

Gewicht leicht14%

“Luftig leicht”

Qualität insgesamt10%

“Sehr schönes Produkt”

Materialqualität8%

“aus einem angenehmen Material”

Preis-Leistungs-Verhältnis8%

“Preis,Leistung ok”

beworben Vs Tatsächliches Produkt6%

“Bestellung erfüllte meine Erwartungen”

Farbe5%

“Farbe genauso wie abgebildet”

Weiches Gefühl4%

“fühlt sich super weich auf der Haut an – perfekt, um morgens entspannt Kaffee zu trinken oder abends auf der Couch zu entspannen.”

Form/Stil3%

“sieht auch elegant aus”

What buyers complain about

Gesamtgröße45%

“Bademantel zu klein”

Qualität insgesamt7%

“Ich bin von der Qualität sehr enttäuscht”

Farbe7%

“Farbe schaut ausgewaschen aus”

Nähen/Finish/Polieren6%

“Nähte nicht sauber vernäht”

Dicke6%

“Ziemlich dünn”

beworben Vs Tatsächliches Produkt4%

“gleich gesehen, dass das Muster nicht mit dem Bild auf der Webseite übereinstimmt.”

Materialqualität4%

“Stoff entsprach nicht meiner Vortellung”

Geruch2%

“Billiges Produkt - riecht unangenehm”

Defekt Material/Teile2%

“Kimano leider mit Defekt”

Falten1%

“Einziger kleiner Nachteil ist, dass man ziemlich schnell sieht, wenn der Stoff zerknittert ist”

Top return reasons

Gesamtgröße35%

Materialqualität12%

Farbe10%

Qualität insgesamt9%

Länge6%

Dünn5%

beworben Vs Tatsächliches Produkt5%

Ärmelpassform3%

Breite2%

Geruch1%

Common questions

Is kimono damen profitable to sell on Amazon Germany?: The niche generates €28K/yr across 96 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +32.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the kimono damen niche?: 45 brands and 58 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in kimono damen?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 10.4% — above our launch gate.
When does demand for kimono damen peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 5.9× the quietest.
What does it cost to enter the kimono damen niche?: Listings span €8.69–€75.00; the average listing price is €21.40 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.

kimono damen

kimono damen market data

Competition & brand share

Demand & seasonality

Top kimono damen search terms

Top kimono damen products on Amazon

Top sellers

Newest

Trending

What buyers say about kimono damen

What buyers love

What buyers complain about

Top return reasons

Common questions

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