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Kette Schwarz

a small market ($35K/yr) — Kette Schwarz doesn't clear our bar today.

Flapen Score

47
Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

Market size 9Growth 22Conversion 17Competition 88Returns 38Price range 74Avg price 67Brand share 63Review moat 62Quality gap 72
This niche Category average · 2,560 niches

Is Kette Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kette Schwarz is a €35K/yr Amazon Germany market (180K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Kette Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.8% over the last 90 days and 1.4% of searches end in a purchase.

€35K

revenue / yr

Units sold / yr4K
Search volume / yr-6.8%180K
Conversion rate1.4%
Avg price€14.00

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers30 · 39
Top-5 product click share27%
Open market33%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement82%
New entrants (1y)6· 0 succeeded
Avg rating4.3★
Avg reviews1,023

Top Kette Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€690€1K€2K€3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

39

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

27%

Top 20: 62%

Open market

28%

  • Auroris21%
  • RWQIAN18%
  • PROSTEEL15%
  • FaithHeart8%
  • LIEBESKIND6%
  • Suplight5%

Kette Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR1.4%Products76Brands30Top 5 Brands67%OOS Rate5.0%Rating4.3★Reviews1,023Avg BSR#517
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top Kette Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kette schwarz23K/yr
  • kette schwarz damen26K/yr
  • halskette schwarz16K/yr
  • schwarze kette13K/yr
  • schwarze kette damen14K/yr
  • halskette schwarz damen13K/yr
  • halskette damen schwarz12K/yr
  • schmuck schwarz10K/yr
  • schmuck schwarz damen10K/yr
  • liebeskind kette schwarz10K/yr

What reviews say buyers love and hate about Kette Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Ketten/Schlüsselqualität26%

Kette ist schön, liegt gut an, Verschluß funktioniert gut

Qualität insgesamt25%

Top Produkt

beworben Vs Tatsächliches Produkt9%

Alles wie beschrieben, gerne wieder

Design insgesamt5%

Sehr schönes Modell

Stärke5%

Sehr stabil - sehr robust - gut teilbar - optisch perfekt

What buyers complain about

95% of reviews
Qualität insgesamt28%

Schrott

Ketten/Schlüsselqualität12%

Kette schnell kaputt gegangen

Haltbarkeit10%

Sofort kaputt

Allergien8%

Allergische Reaktion auf die Farbe der Kette

Stärke8%

Viel zu dünn

Kette Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

4.0%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
41%
2Ketten/Schlüsselqualität
9%
3Dünn
9%
4Qualität insgesamt
5%
5beworben Vs Tatsächliches Produkt
5%

Common Kette Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kette Schwarz 47/100 on Amazon Germany — Skip it. The niche generates €35K/yr across 76 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -6.8% over the last 90 days.
Search demand for Kette Schwarz on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.2× the quietest.