Kette

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.2M a year.

Searches, last 12 months

7.2M

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

0.6%

Market size, estimated

€2.2Ma year

Peak month

December3.2× the quietest month

Top search term

swarovski1.6M searches a year

Listings sell for €50.03 on average, from €8.55 to €229.92. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €50.03 that is €25K to €38K a year per listing.

Average price

€50.03inside the $15 to $100 sweet spot

Price range

€8.55–€229.92

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

€25K–€38K

Returns

5.1%of orders · Amazon Germany median 1.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #186 within Schmuck. It carries 2,381 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#186in Schmuck

Average rating

4.39 starsAmazon Germany average 4.37 stars

Average reviews

2,381per listing

Listings tracked

35

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months