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Kaschmir Pullover Herren

Fail

Demand is soft, at -74.0% this quarter, so Kaschmir Pullover Herren is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€51K/yr166K searches / yr
90-day growth
-74.0%search demand this quarter
Competition
12%top-5 click share · 42 brands · 105 sellers

Flapen Score

Kaschmir Pullover Herren against its category

The dotted line is the Fashion average. Past it, Kaschmir Pullover Herren is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaschmir Pullover Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaschmir Pullover Herren 166K times last year and spent an estimated €51K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-74.0%
Conversion, latest week
0.6%
Market size, estimated
€51Ka year
Peak month
November19.1× the quietest month
Top search term
kaschmir pullover herren71K searches a year

02 · Price

A sale here is worth €54.33.

Listings sell for €54.33 on average, from €13.97 to €154.55. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €54.33 that is €0 to €5K a year per listing.

Average price
€54.33inside the $15 to $100 sweet spot
Price range
€13.97–€154.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
13.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #798 within Pullover & Strickjacken. It carries 632 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
75%
Out of stock, average day
18.6%
Average rank
#798in Pullover & Strickjacken
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
632per listing
Listings tracked
186

04 · Newcomers

0 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kaschmir Pullover Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

42 rising

Sellers

105

Top-5 brand share

43%

Top 20: 91%

Top-5 click share

12%

Top 20: 35%

Open market

51%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Kaschmir Pullover Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.1×

Search terms

Top Kaschmir Pullover Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaschmir pullover herren71K/yr
  • merino pullover herren46K/yr
  • cashmere pullover herren28K/yr
  • kaschmir pullover herren 100 prozent6K/yr
  • cashmere pullover herren 100 prozent4K/yr
  • pullover herren kaschmir5K/yr
  • herren pullover kaschmir6K/yr

Reviews and returns

What reviews say buyers love and hate about Kaschmir Pullover Herren

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
13.3%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kaschmir Pullover Herren questions

Answered from the same tracked data.