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kaschmir pullover herren

Skip it

Soft demand (-74.0% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 7Competition 97Returns 0Price range 60Avg price 92Brand share 92Review moat 72Quality gap 76

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great€54.33

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good632.14

avg incumbent reviews — the moat a new listing must climb

Price range

Good€13.97–€154.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€51K

€51K/yr · 166K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-74.0%

90-day search growth — must beat 0% to launch

Returns

Bad13.3%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, kaschmir pullover herren is a €51K/yr Amazon Germany market (166K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

kaschmir pullover herren market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€14K–€27K
units × avg price
Conversion rate
0.6%
Avg BSR
#798
Page quality
0%
Prime
75%
Sponsored
76%
Out of stock
18.6%
Avg brand age
47 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

105

Top-5 brand share

43%

Top 20: 91%

Top-5 click share

12%

Top 20: 35%

Open market

51%

  • DANISH ENDURANCE11%
  • SELECTED HOMME9%
  • VEIISAR8%
  • FYNCH-HATTON8%
  • Merino.tech7%
  • Polo Club6%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -74.0% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.1×

Top kaschmir pullover herren search terms

  • kaschmir pullover herren71K/yr
  • merino pullover herren46K/yr
  • cashmere pullover herren28K/yr
  • kaschmir pullover herren 100 prozent6K/yr
  • cashmere pullover herren 100 prozent4K/yr
  • pullover herren kaschmir5K/yr
  • herren pullover kaschmir6K/yr
All search terms

Top kaschmir pullover herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5052%€1K3%€2K4%€2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kaschmir pullover herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Beste Qualität”

Gesamtgröße16%

“Passt perfekt”

Komfort insgesamt12%

“Sehr bequem”

Wärme9%

“warm”

Preis-Leistungs-Verhältnis7%

“Im Angebot eine Kaufempfehlung, zum regulären Preis nicht”

Materialqualität5%

“Materialqualität ansonsten ok”

Farbe3%

“Die Farbe sieht in natura genauso schön aus wie auf den Fotos”

Schweißresistenz3%

“Trocknet schnell und man stinkt auch nach 20 Stunden schwitzen nicht”

Form/Stil3%

“Gute Paßform und schaut schön schlicht aus”

Haltbarkeit3%

“Mal sehen, wie lange das so schön bleibt”

What buyers complain about

Qualität insgesamt25%

“Schlechte Qualität”

Nähen/Finish/Polieren13%

“Leider beide Nähte beim ersten Mal tragen aufgegangen”

Materialqualität8%

“Material verfilzt schnell”

Gesamtgröße7%

“Passt leider nicht”

Haltbarkeit6%

“Leider sind meine zwei Pullover nach dem ersten Waschen (auf kalt und im Wäschesack) leider kaputt”

Länge5%

“L steht hier wohl für Lang”

Dünn5%

“Der Stoff ist mir zu dünn”

Farbe5%

“Farbe viel heller”

Lücke/Loch3%

“Loch nach dem ersten Waschen”

Hartes Gefühl2%

“sehr kratzig”

Top return reasons

Gesamtgröße44%
Farbe9%
Breite6%
Ärmelpassform5%
Länge4%
Materialqualität4%
Dünn4%
Qualität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Lücke/Loch3%

Common questions

Is kaschmir pullover herren profitable to sell on Amazon Germany?
The niche generates €51K/yr across 186 tracked products. 0 of 56 products launched in the last 360 days are still selling. 90-day search growth is -74.0%. Flapen's verdict: Skip it (45/100).
How competitive is the kaschmir pullover herren niche?
42 brands and 105 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in kaschmir pullover herren?
Top complaints mined from reviews: Qualität insgesamt, Nähen/Finish/Polieren, Materialqualität. The return rate is 13.3% — above our launch gate.
When does demand for kaschmir pullover herren peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 19.1× the quietest.
What does it cost to enter the kaschmir pullover herren niche?
Listings span €13.97–€154.55; the average listing price is €54.33 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.