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kaschmir pullover damen

Skip it

Soft demand (-75.6% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 1Competition 81Returns 0Price range 91Avg price 94Brand share 23Review moat 69Quality gap 92

Avg price

Great€47.68

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great€11.64–€85.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good727.46

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad€24K

€24K/yr · 423K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-75.6%

90-day search growth — must beat 0% to launch

Returns

Bad13.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, kaschmir pullover damen is a €24K/yr Amazon Germany market (423K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

kaschmir pullover damen market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€36K–€48K
units × avg price
Conversion rate
0.1%
Avg BSR
#2,665
Page quality
0%
Prime
72%
Sponsored
90%
Out of stock
11.7%
Avg brand age
40 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

11 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

7%

  • Chanyarn48%
  • Style & Republic19%
  • NAADAM14%
  • DANISH ENDURANCE6%
  • DSXH3%
  • Dalle Piane Cashmere2%
  • Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -75.6% search growth over the last 90 days.
30K20KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 18.0×

Top kaschmir pullover damen search terms

  • kaschmir pullover damen143K/yr
  • cashmere pullover damen73K/yr
  • kaschmir35K/yr
  • kaschmir strickjacke damen18K/yr
  • merino pullover damen30K/yr
  • cashmere19K/yr
  • merinowolle pullover damen17K/yr
  • kaschmir pullover14K/yr
  • kaschmir pullover damen 100 prozent16K/yr
  • 100 kaschmir pullover13K/yr
All search terms

Top kaschmir pullover damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€9698%€2K12%€3K16%€4K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kaschmir pullover damen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Qualität”

Weiches Gefühl19%

“weich”

Komfort insgesamt16%

“Sehr angenehm”

Farbe7%

“Farbe wie abgebildet”

Gesamtgröße7%

“Fallen größengerecht aus”

Preis-Leistungs-Verhältnis5%

“Tolle Ware zum sehr niedrigen Preis”

Form/Stil1%

“gleichzeitig stilvoll, sodass sich der Cardigan vielseitig kombinieren lässt.”

Design insgesamt1%

“Das Design wirkt schlicht”

Wärme1%

“hält gut warm, ohne zu schwer zu sein”

What buyers complain about

Gesamtgröße23%

“Fällt relativ klein aus”

Preis-Leistungs-Verhältnis13%

“Dafür außerdem viel zu teuer”

beworben Vs Tatsächliches Produkt11%

“Kein Kaschmir. Wie kann ein Pullover Kaschmir mir sein wenn in der Produkt Beschreibung steht 52% Kleber 24% Nylon und 24 % Baumwolle”

Qualität insgesamt8%

“Schlechte Qualität”

Haltbarkeit6%

“direkt nach der 1. Handwäsche ist der Pullover direkt oben am V-Ausschnitt eingerissen,nur 1 mal getragen, bin echt enttäuscht für das Geld”

Dicke5%

“Sie ist sehr dünn”

Schrumpfungswiderstand4%

“Fusselt leider sehr schnell”

Transparenz3%

“Sie ist semitransparent”

Komfort insgesamt2%

“nicht kuschelig genug”

Top return reasons

Gesamtgröße30%
Farbe28%
Breite7%
Materialqualität6%
Qualität insgesamt5%
Ärmelpassform5%
Länge4%
Lücke/Loch2%
beworben Vs Tatsächliches Produkt2%
Geruch1%

Common questions

Is kaschmir pullover damen profitable to sell on Amazon Germany?
The niche generates €24K/yr across 50 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -75.6%. Flapen's verdict: Skip it (37/100).
How competitive is the kaschmir pullover damen niche?
11 brands and 15 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in kaschmir pullover damen?
Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 13.9% — above our launch gate.
When does demand for kaschmir pullover damen peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 18.0× the quietest.
What does it cost to enter the kaschmir pullover damen niche?
Listings span €11.64–€85.07; the average listing price is €47.68 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.