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Kaschmir Pullover Damen

Fail

Demand is soft, at -75.6% this quarter, so Kaschmir Pullover Damen is a Fail.

Flapen Score
37
37 / 100
Ranks 2,173 of 2,560 Fashion niches · −9 vs the category median of 46
Market size
€24K/yr423K searches / yr
90-day growth
-75.6%search demand this quarter
Competition
34%top-5 click share · 11 brands · 15 sellers

Flapen Score

Kaschmir Pullover Damen against its category

The dotted line is the Fashion average. Past it, Kaschmir Pullover Damen is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaschmir Pullover Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaschmir Pullover Damen 423K times last year and spent an estimated €24K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -75.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-75.6%
Conversion, latest week
0.1%
Market size, estimated
€24Ka year
Peak month
November18.0× the quietest month
Top search term
kaschmir pullover damen143K searches a year

02 · Price

A sale here is worth €47.68.

Listings sell for €47.68 on average, from €11.64 to €85.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €47.68 that is €0 to €5K a year per listing.

Average price
€47.68inside the $15 to $100 sweet spot
Price range
€11.64–€85.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
13.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #2,665 within Pullover & Strickjacken. It carries 727 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
72%
Out of stock, average day
11.7%
Average rank
#2,665in Pullover & Strickjacken
Average rating
4.04 starsAmazon Germany average 4.37 stars
Average reviews
727per listing
Listings tracked
50

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Kaschmir Pullover Damen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

€0€969€2K€3K€4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 68%

Open market

7%

  • Chanyarn48%
  • Style & Republic19%
  • NAADAM14%
  • DANISH ENDURANCE6%
  • DSXH3%
  • Dalle Piane Cashmere2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Kaschmir Pullover Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 18.0×

Search terms

Top Kaschmir Pullover Damen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kaschmir pullover damen143K/yr
  • cashmere pullover damen73K/yr
  • kaschmir35K/yr
  • kaschmir strickjacke damen18K/yr
  • merino pullover damen30K/yr
  • cashmere19K/yr
  • merinowolle pullover damen17K/yr
  • kaschmir pullover14K/yr
  • kaschmir pullover damen 100 prozent16K/yr
  • 100 kaschmir pullover13K/yr

Reviews and returns

What reviews say buyers love and hate about Kaschmir Pullover Damen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
13.9%of orders come back
“Fällt relativ klein aus”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kaschmir Pullover Damen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data