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Kaschmir Mütze Damen

Fail

Shoppers spend an estimated $0 a year here, so Kaschmir Mütze Damen is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€0/yr70K searches / yr
90-day growth
-91.4%search demand this quarter
Competition
37%top-5 click share · 13 brands · 29 sellers

Flapen Score

Kaschmir Mütze Damen against its category

The dotted line is the Fashion average. Past it, Kaschmir Mütze Damen is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaschmir Mütze Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaschmir Mütze Damen 70K times last year and spent an estimated €0. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -91.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-91.4%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
November91.7× the quietest month
Top search term
kaschmir mütze damen29K searches a year

02 · Price

A sale here is worth €29.46.

Listings sell for €29.46 on average, from €14.27 to €68.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €29.46 that is €0 to €3K a year per listing.

Average price
€29.46inside the $15 to $100 sweet spot
Price range
€14.27–€68.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
9.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #750 within Accessoires. It carries 510 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
51%
Out of stock, average day
25.8%
Average rank
#750in Accessoires
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
510per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Kaschmir Mütze Damen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

€0€0€0€0€01101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

29

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 79%

Open market

13%

  • Style & Republic38%
  • Villand17%
  • DANISH ENDURANCE11%
  • Alster Herz9%
  • Tinncana8%
  • Lallier5%
  • Open — no brand owns it (7 brands, 13%)

Demand

Kaschmir Mütze Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 91.7×

Search terms

Top Kaschmir Mütze Damen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kaschmir mütze damen29K/yr
  • kaschmir mütze14K/yr
  • kaschmir mütze herren12K/yr
  • cashmere mütze damen9K/yr
  • mütze kaschmir damen6K/yr

Reviews and returns

What reviews say buyers love and hate about Kaschmir Mütze Damen

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
9.5%of orders come back
“Für Männerköpfe gut nicht für Frauenköpfe passend”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kaschmir Mütze Damen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data