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Kalenji Mütze

Fail

Demand is soft, at -36.2% this quarter, so Kalenji Mütze is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€39K/yr56K searches / yr
90-day growth
-36.2%search demand this quarter
Competition
44%top-5 click share · 31 brands · 129 sellers

Flapen Score

Kalenji Mütze against its category

The dotted line is the Fashion average. Past it, Kalenji Mütze is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kalenji Mütze market on Amazon at a glance

Shoppers on Amazon Germany searched for Kalenji Mütze 56K times last year and spent an estimated €39K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
3.4%
Market size, estimated
€39Ka year
Peak month
December4.1× the quietest month
Top search term
kiprun8K searches a year

02 · Price

A sale here is worth €19.92.

Listings sell for €19.92 on average, from €7.47 to €94.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €19.92 that is €2K to €5K a year per listing.

Average price
€19.92inside the $15 to $100 sweet spot
Price range
€7.47–€94.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #186 within Sportartspezifische Bekleidung. It carries 5,100 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
90%
Out of stock, average day
4.1%
Average rank
#186in Sportartspezifische Bekleidung
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
5,100per listing
Listings tracked
39

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kalenji Mütze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

129

Top-5 brand share

55%

Top 20: 91%

Top-5 click share

44%

Top 20: 83%

Open market

40%

  • Brand 118%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Kalenji Mütze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Kalenji Mütze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiprun8K/yr
  • kalenji mütze29K/yr
  • kalenji13K/yr
  • kiprun mütze4K/yr
  • kalenji beanie3K/yr

Reviews and returns

What reviews say buyers love and hate about Kalenji Mütze

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Gesamtgröße”
2.7%of orders come back
“Fällt etwas kleiner aus”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kalenji Mütze questions

Answered from the same tracked data.