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59

jordan 4

Worth a look

Shows a sweet-spot price point ($48.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 18Conversion 29Competition 84Returns 87Price range 83Avg price 94Brand share 46Review moat 25Quality gap 57

Avg price

Great€48.79

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 6% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Price range

Great€12.90–€113.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€868K

€868K/yr · 770K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,532.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, jordan 4 is a €868K/yr Amazon Germany market (770K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€488K–€610K
units × avg price
Launch success
0%
0 of 9 new (360d)
Conversion rate
2.3%
Avg BSR
#982
Page quality
0%
Prime
72%
Sponsored
47%
Out of stock
5.0%
Avg brand age
46 months
Avg seller age
173 days

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

227

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

31%

Top 20: 65%

Open market

19%

  • NIKE39%
  • Jordan15%
  • Jordan Olivenöl12%
  • PUMA7%
  • adidas4%
  • sleeco4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€26K6%€52K9%€78K12%€104K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 57 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Qualität”

Geschmack insgesamt12%

“Für uns das Olivenöl mit dem besten Geschmack”

Geschmack10%

“Geschmacklich gut”

Preis-Leistungs-Verhältnis7%

“Preisleistung super”

beworben Vs Tatsächliches Produkt7%

“Hält was es verspricht”

Ölig/fettig5%

“Fantastisches Olivenöl”

Gesamtgröße5%

“Passt”

Vegan/Biologisch2%

“vorallem echtes Olivenöl.”

Geruch2%

“dennoch mildes Aroma.”

Materialqualität2%

“Sieht super aus und das Material auch wirklich richtig gut”

What buyers complain about

Preis-Leistungs-Verhältnis16%

“Sehr schade für diesen Preis”

Gesamtgröße10%

“Größe 42 fällt ein wenig zu klein aus”

Geschmack9%

“Sehr mild, etwas flach im Geschmack”

beworben Vs Tatsächliches Produkt6%

“Ich habe es aufgrund von Online-Werbung gekauft, zudem zu einem deutlich höheren Preis als viele Bio-Öle auf dem Markt”

Bitter6%

“Bitter und schlechter Geschmack”

Qualität insgesamt6%

“Leider eine sehr schlechte Qualität”

Geschmack insgesamt4%

“Geschmack und Aroma entsprechen in keiner Weise dem, was man selbst von einem einfachen Olivenöl erwarten würde”

Lederqualität3%

“Leider kein Leder, sondern Synthetik”

Gewicht schwer2%

“Leider ist er zum Spielen viel zu schwer”

Haltbarkeit2%

“Rucksack nach wenigen Monaten defekt”

Top return reasons

Gesamtgröße47%
Füße fit9%
Farbe8%
Breite6%
Nähen/Finish/Polieren3%
Materialqualität3%
Qualität insgesamt3%
beworben Vs Tatsächliches Produkt3%
Komfort insgesamt2%
Reißverschlussqualität2%

Common questions

Is jordan 4 profitable to sell on Amazon Germany?
The niche generates €868K/yr across 57 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the jordan 4 niche?
20 brands and 227 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in jordan 4?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Geschmack. The return rate is 1.4%.
When does demand for jordan 4 peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the jordan 4 niche?
Listings span €12.90–€113.16; the average listing price is €48.79 (sweet spot $15–$100). The average incumbent carries 4,532 reviews — the moat a new listing must climb.

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