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Jordan 4

Maybe

Products sell for $48.79 on average, inside the sweet spot. But demand is soft, at -14.3% this quarter, so Jordan 4 is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,560 Fashion niches · +13 vs the category median of 46
Market size
€868K/yr770K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
31%top-5 click share · 20 brands · 227 sellers

Flapen Score

Jordan 4 against its category

The dotted line is the Fashion average. Past it, Jordan 4 is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jordan 4 market on Amazon at a glance

Shoppers on Amazon Germany searched for Jordan 4 770K times last year and spent an estimated €868K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €868K a year.

Searches, last 12 months
770K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
2.3%
Market size, estimated
€868Ka year
Peak month
December2.5× the quietest month
Top search term
jordan schuhe126K searches a year

02 · Price

A sale here is worth €48.79.

Listings sell for €48.79 on average, from €12.90 to €113.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €48.79 that is €5K to €12K a year per listing.

Average price
€48.79inside the $15 to $100 sweet spot
Price range
€12.90–€113.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€5K–€12K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #982 within Mädchen. It carries 4,532 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
72%
Out of stock, average day
5.0%
Average rank
#982in Mädchen
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
4,532per listing
Listings tracked
57

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Jordan 4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

227

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

31%

Top 20: 65%

Open market

19%

  • Brand 139%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Jordan 4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Jordan 4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jordan schuhe126K/yr
  • jordan131K/yr
  • jordan olivenöl59K/yr
  • nike jordan85K/yr
  • air jordan67K/yr
  • nike jordan schuhe herren50K/yr
  • nike air jordan51K/yr
  • air jordan schuhe herren31K/yr
  • jordan schuhe herren26K/yr
  • nike air jordan herren27K/yr

Reviews and returns

What reviews say buyers love and hate about Jordan 4

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.4%of orders come back
“Sehr schade für diesen Preis”
A buyer, on “Preis-Leistungs-Verhältnis”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Jordan 4 questions

Answered from the same tracked data.