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Joop Tasche

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Joop Tasche is a Maybe.

Flapen Score
52
52 / 100
Top 28% of 2,560 Fashion niches · +6 vs the category median of 46
Market size
€1.1M/yr440K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
38%top-5 click share · 3 brands · 50 sellers

Flapen Score

Joop Tasche against its category

The dotted line is the Fashion average. Past it, Joop Tasche is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Profitability

Is Joop Tasche profitable on Amazon?

Joop Tasche is a €1.1M a year market on Amazon Germany, with 440K searches a year. The top 5 brands take 100% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 440K times a year and 2.9% buy. Search demand moved -13.8% in 90 days, so the €1.1M a year market is softening.

Search volume
440K
Search growth, 90 days
-13.8%
Conversion
2.9%
Market size
€1.1M

02 · Money

The money is there.

Shoppers bought 13K to 15K units at €84.35 on average, 250 to 500 per product. Units times price is €1.1M to €1.3M a year.

Units sold
13K–15K
Units per product
250–500
Average price
€84.35
Units × price
€1.1M–€1.3M

03 · Shelf

Sellers turn over faster than brands.

The average listing ranks #1,859. 36% of listings ship Prime. 77% of the shelf is sponsored, so budget for ads. The average listing is out of stock 5.7% of the time. The average brand has sold here for 57 months and the average seller for 175 days.

Average BSR
#1,859
Prime
36%
Sponsored
77%
Out of stock
5.7%
Average brand age
57 months
Average seller age
175 days

Products

Top Joop Tasche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

€0€32K€64K€95K€127K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

38%

Top 20: 80%

Open market

0%

  • Joop!98%
  • GUESS1%
  • Strellson1%

Demand

Joop Tasche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Joop Tasche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joop taschen damen134K/yr
  • joop parfüm damen54K/yr
  • joop le bain46K/yr
  • joop tasche39K/yr
  • joop damen38K/yr
  • joop handtasche damen20K/yr
  • joop le bain eau de parfum15K/yr
  • joop tasche damen14K/yr
  • joop damen tasche10K/yr
  • joop handtasche10K/yr

Reviews and returns

What reviews say buyers love and hate about Joop Tasche

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Geruch61%−0.07

Stinkt fürchterlich

Duft riecht süßlich-schimmlig

Der Duft hält nicht lange

Haltbarkeit8%−0.13

Nach 4-Wochen Benutzung löst sich ein einer Ecke das Bändchen

Hält auch nicht lange an, leider

Produktzustand6%−0.06

Benutzte Ware

Gesamtgröße6%+0.47

Es ist nur nicht für größere Portmonees geeignet

Preis-Leistungs-Verhältnis5%+0.68

wesentlich günstiger

Hatte für den Preis mehr erwartet

Love

Geruch72%−0.07

Duft

Gut riechendes Parfüm

Eine sehr wohlriechende Lotion

Preis-Leistungs-Verhältnis6%+0.68

Preis war super

Für wenig Geld, ein gutes Produkt

Sehr gute Preisleistung

Qualität insgesamt5%+1.28

Schöne, qualitative Tasche

Die Person war sehr zufrieden

Tolles Produkt

Haltbarkeit3%−0.13

Wahnsinnig gute Haltbarkeit

alles kombiniert mit einer langen Haltbarkeit.

dadurch sehr strapazierfähig

Design insgesamt2%+0.47

Schönes Design

Funktionalität und Design überzeugen

Return

0.5% Return rate 0% Fixable by listing

Geruch47%▃█▅▄▆▅

Stinkt fürchterlich

Duft riecht süßlich-schimmlig

Der Duft hält nicht lange

Gesamtgröße22%▇▃▅██▄

Es ist nur nicht für größere Portmonees geeignet

Produktzustand8%█▂▅▃▁▃

Benutzte Ware

beworben Vs Tatsächliches Produkt5%█▆▁▁▁█
Defekt Material/Teile4%▅▁▁▁▁█

FAQ

Common Joop Tasche questions

Answered from the same tracked data.