john deere
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible€26.36avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great€5.67–€50.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,281.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€66K€66K/yr · 256K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, john deere is a €66K/yr Amazon Germany market (256K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
john deere market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €79K–€105K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #3,139
- Page quality
- 0%
- Prime
- 66%
- Sponsored
- 57%
- Out of stock
- 7.6%
- Avg brand age
- 50 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
56
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
8%
- JOHN DEERE80%
- Nostalgic-Art3%
- Parforce Traditional Hunting3%
- Baddery2%
- Textilhandel Hering2%
- donhobo2%
- Open — no brand owns it (7 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.2×
Top john deere search terms
- john deere165K/yr
- john deere cap31K/yr
- john deere tshirt16K/yr
- john deere kinder28K/yr
- john deere cap kinder3K/yr
- john deere fanartikel6K/yr
- john deere mütze6K/yr
Top john deere products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Deere Herren Basecap Schwarz mit grünem Logo
JOHN DEERE€28.284.6★1,362 rev
John Deere HAT Green
JOHN DEERE€31.394.6★1,279 rev
John Deere Herren Kappe mit Vintage-Logo Baseballkappe Grün Einheitsgröße
JOHN DEERE€33.524.7★1,022 rev
John Deere Blackout Trademark All Twill-Baseballkappe Schwarz Einheitsgröße
JOHN DEERE€30.894.9★33 rev
John Deere Mens Trademark Logo Core Baseball Cap Green Yellow Logo One Size
JOHN DEERE€30.074.6★1,362 rev
Newest
by launch date
John Deere Baseball Cap und Trucker Cap 13083346Hggr Ywgr Grau Melange/Grün Einheitsgröße Grau Melange/Grün One Size
JOHN DEERE€30.72262 rev
John Deere Baseballkappe Trucker Hat 13083346Whbk Aktuelle Baseball Cap Trucker Hat Markenzeichen Stickerei Ywgr Weiß/Schwarz Weiß/Schwarz Einheitsgröße
JOHN DEERE€31.79262 rev
John Deere Herren Kappe mit Vintage-Logo Baseballkappe Grün Einheitsgröße
JOHN DEERE€33.521,022 rev
John Deere NCAA Herren Logo Kontrast Mesh Back Core Baseball Cap - Gelb - Einheitsgröße
JOHN DEERE€28.723,745 rev
TODO Lustige Traktor Socken Herren und Damen Coole Socken Trecker mit Treckersocken Motiv (Socken Traktor 43-46)
TODO€9.9710,459 rev
Trending
90-day click momentum
Parforce Traditional Hunting Cap Classic Sporter Oliv/Braun Einheitsgröße
Parforce Traditional Hunting€14.814.5★
John Deere Baseball Cap und Trucker Cap 13083346Hggr Ywgr Grau Melange/Grün Einheitsgröße Grau Melange/Grün One Size
JOHN DEERE€30.724.8★
John Deere Herren Classic T-Shirt Schwarz XX-Large
JOHN DEERE€32.544.6★
John Deere Herren-Ölleder Oliv/Blatt für Mich (Leaf It to Me) Einheitsgröße
JOHN DEERE€37.904.7★
John Deere NCAA Herren Logo Kontrast Mesh Back Core Baseball Cap - Gelb - Einheitsgröße
JOHN DEERE€28.724.6★
What buyers say about john deere
What buyers praise and complain about, mined from review topics.What buyers love
“ordentliche Qualität”
“Guter Sitz, gute Qualität”
“Passt super”
“Alles wie erwartet”
“Tasse und Verpackung super zum Verschenken”
“Design gefällt.”
“Preis ok”
“robuste Materialien”
What buyers complain about
“nicht ganz günstig”
Top return reasons
Common questions
- Is john deere profitable to sell on Amazon Germany?
- The niche generates €66K/yr across 44 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the john deere niche?
- 13 brands and 56 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in john deere?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis. The return rate is 1.0%.
- When does demand for john deere peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the john deere niche?
- Listings span €5.67–€50.29; the average listing price is €26.36 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.