Is John Deere profitable to sell on Amazon Germany?

Flapen scores John Deere 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €66K a year across 44 tracked products. Search demand grew -1.0% in the last 90 days.

How competitive is the John Deere niche on Amazon Germany?

13 brands and 56 sellers compete in John Deere on Amazon Germany. The top 5 John Deere products take 39% of clicks, and the top 5 brands take 90%.

What do buyers complain about in John Deere?

John Deere buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis. An estimated 1.0% of orders come back.

When does demand for John Deere peak?

Search demand for John Deere on Amazon Germany peaks in Sep–Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the John Deere niche?

John Deere sells for €26.36 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.67 to €50.29. The average product has 1,282 reviews, the count a new listing must catch up to.

John Deere

Fail

Buyers convert on only 1.0% of searches, so John Deere is a Fail.

Flapen Score: 44
44 / 100Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size: €66K/yr256K searches / yr
90-day growth: -1.0%search demand this quarter
Competition: 39%top-5 click share · 13 brands · 56 sellers

Flapen Score

John Deere against its category

The dotted line is the Fashion average. Past it, John Deere is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The John Deere market on Amazon at a glance

Shoppers on Amazon Germany searched for John Deere 256K times last year and spent an estimated €66K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months: 256K
Growth, 90 days vs prior 90: -1.0%
Conversion, latest week: 1.0%
Market size, estimated: €66Ka year
Peak month: December3.2× the quietest month
Top search term: john deere165K searches a year

02 · Price

A sale here is worth €26.36.

Listings sell for €26.36 on average, from €5.67 to €50.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €26.36 that is €0 to €3K a year per listing.

Average price: €26.36inside the $15 to $100 sweet spot
Price range: €5.67–€50.29
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #3,139 within Jungen. It carries 1,282 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 57%
Prime listings: 66%
Out of stock, average day: 7.6%
Average rank: #3,139in Jungen
Average rating: 4.67 starsAmazon Germany average 4.37 stars
Average reviews: 1,282per listing
Listings tracked: 44

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top John Deere products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

Brand 180%
Brand 23%
Brand 33%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (7 brands, 8%)

Demand

John Deere search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top John Deere search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

john deere165K/yr -13.0%0.5% conv.
john deere cap31K/yr +67.2%1.6% conv.
john deere tshirt16K/yr +78.0%0.4% conv.
john deere kinder28K/yr -20.7%0.2% conv.
john deere cap kinder3K/yr +68.3%1.6% conv.
john deere fanartikel6K/yr -46.8%0.4% conv.
john deere mütze6K/yr -72.2%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about John Deere

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”

100%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.0%of orders come back

“nicht ganz günstig”

A buyer, on “Preis-Leistungs-Verhältnis”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common John Deere questions

Answered from the same tracked data.

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