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Hybrid Jacke Damen

Fail

An estimated 14.3% of orders come back, so Hybrid Jacke Damen is a Fail.

Flapen Score
42
42 / 100
Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size
€32K/yr440K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
13%top-5 click share · 34 brands · 148 sellers

Flapen Score

Hybrid Jacke Damen against its category

The dotted line is the Fashion average. Past it, Hybrid Jacke Damen is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hybrid Jacke Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Hybrid Jacke Damen 440K times last year and spent an estimated €32K. The top 5 brands take 74% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
0.2%
Market size, estimated
€32Ka year
Top search term
hybrid jacke damen134K searches a year

02 · Price

A sale here is worth €40.84.

Listings sell for €40.84 on average, from €7.28 to €117.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €40.84 that is €0 to €4K a year per listing.

Average price
€40.84inside the $15 to $100 sweet spot
Price range
€7.28–€117.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
14.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #312 within Jacken, Mäntel & Westen. It carries 1,272 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
83%
Out of stock, average day
12.3%
Average rank
#312in Jacken, Mäntel & Westen
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
1,272per listing
Listings tracked
215

04 · Newcomers

0 of last year's 47 launches cleared the first-year sales bar.

47 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
47
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Hybrid Jacke Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

148

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

13%

Top 20: 30%

Open market

25%

  • Brand 134%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 63%

Demand

Hybrid Jacke Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '26NovDecJanFebMarAprMayJun

Peak months: Mar, Nov · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Hybrid Jacke Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hybrid jacke damen134K/yr
  • regatta damen jacke72K/yr
  • regatta damen47K/yr
  • regatta38K/yr
  • regatta jacke damen23K/yr
  • regatta regenjacke damen25K/yr
  • primaloft jacke damen26K/yr
  • regatta fleecejacke damen15K/yr
  • hybridjacke damen9K/yr
  • isolationsjacke damen17K/yr

Reviews and returns

What reviews say buyers love and hate about Hybrid Jacke Damen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gesamtgröße”
37%of negative reviews mention “Gesamtgröße”
14.3%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hybrid Jacke Damen questions

Answered from the same tracked data.