How competitive is the Hybrid Jacke Damen niche on Amazon Germany?

34 brands and 148 sellers compete in Hybrid Jacke Damen on Amazon Germany. The top 5 Hybrid Jacke Damen products take 13% of clicks and its top 5 brands hold 74% of demand.

What does it cost to enter the Hybrid Jacke Damen niche?

Hybrid Jacke Damen sells for €40.84 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.28–€117.47. The average incumbent carries 1,272 reviews — the moat a new listing must climb.

Hybrid Jacke Damen

high returns (14.3%) — Hybrid Jacke Damen doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46

This niche Category average · 2,560 niches

Is Hybrid Jacke Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hybrid Jacke Damen is a €32K/yr Amazon Germany market (440K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 42/100.

Hybrid Jacke Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.7% over the last 90 days and 0.2% of searches end in a purchase.

€32K

revenue / yr

Units sold / yr1K

Search volume / yr-21.7%440K

Conversion rate0.2%

Avg price€40.84

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers34 · 148

Top-5 product click share13%

Open market26%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 215 products

Top Hybrid Jacke Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Regatta Damen Womens Pack It Iii Jacke Midnight L EU

Price: €18.92
Rating: 4.2/5
Reviews: 23,474
Age: 8y ago

X-Trail Hybrid Jacke 2.0 für Damen Wasserabweisende und Atmungsaktive Outdoor Jacke

Price: €29.47
Rating: 4.4/5
Reviews: 3
Age: 4mo ago

X-Trail Hybrid Jacke 2.0 für Damen Wasserabweisende und Atmungsaktive Outdoor Jacke

Price: €31.82
Rating: 4.4/5
Reviews: 3
Age: 4mo ago

Regatta Andreson Hybrid Softshelljacke für Damen leicht und Wasserabweisend

Price: €41.75
Rating: 4.2/5
Reviews: 11
Age: 5mo ago

Parforce Damen Hybridjacke Oliv L

Price: €65.30
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Newest

by launch date

X-Trail Hybrid Jacke 2.0 für Damen Wasserabweisende und Atmungsaktive Outdoor Jacke

Price: €29.47
Rating: 4.4/5
Reviews: 3
Age: 4mo ago

X-Trail Hybrid Jacke 2.0 für Damen Wasserabweisende und Atmungsaktive Outdoor Jacke

Price: €31.82
Rating: 4.4/5
Reviews: 3
Age: 4mo ago

X-Trail Hybrid Jacke 2.0 für Damen Wasserabweisende und Atmungsaktive Outdoor Jacke

Price: €29.92
Rating: 4.4/5
Reviews: 3
Age: 4mo ago

X-Trail Hybrid Jacke 2.0 für Damen Wasserabweisende und Atmungsaktive Outdoor Jacke

Price: €31.25
Rating: 4.4/5
Reviews: 3
Age: 4mo ago

Regatta Andreson Hybrid Softshelljacke für Damen leicht und Wasserabweisend

Price: €41.75
Rating: 4.2/5
Reviews: 11
Age: 5mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

34 rising

Sellers

148

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

13%

Top 20: 30%

Open market

25%

Regatta34%
33,000ft12%
X-Trail11%
MoFiz10%
Outdoor Ventures5%
RevolutionRace3%

Hybrid Jacke Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume440KCVR0.2%Products215Brands34Top 5 Brands74%OOS Rate12.3%Rating4.3★Reviews1,272Avg BSR#312

Top Hybrid Jacke Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hybrid jacke damen134K/yr -29.1%0.1% conv.
regatta damen jacke72K/yr -11.1%0.1% conv.
regatta damen47K/yr -23.2%0.0% conv.
regatta38K/yr +4.6%0.0% conv.
regatta jacke damen23K/yr +10.9%0.0% conv.
regatta regenjacke damen25K/yr +124.4%0.4% conv.
primaloft jacke damen26K/yr -62.8%0.1% conv.
regatta fleecejacke damen15K/yr -28.1%0.0% conv.
hybridjacke damen9K/yr +4.1%0.1% conv.
isolationsjacke damen17K/yr -60.6%0.1% conv.

What reviews say buyers love and hate about Hybrid Jacke Damen

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Gesamtgröße20%

“Passt”

Komfort insgesamt15%

“ansonsten sehr angenehm zu tragen!!”

Wärme13%

“warm”

Qualität insgesamt6%

“Dazu ausgesprochen günstig bei guter Qualität”

Farbe6%

“Farbe wie abgebildet”

What buyers complain about

60% of reviews

Gesamtgröße37%

“Fällt klein aus”

Wasserbeständigkeit5%

“Nicht wasserdicht”

Armpassform3%

“War mir leider an den Armen zu kurz daher leider zurück”

Materialqualität2%

“Kunstfaser, nicht sehr gut zu tragen”

Farbe2%

“Tolle Regenjacke, leider geht sie eher ins Orangefarbene, nicht so schön rot wie auf dem Foto,”

Hybrid Jacke Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

14.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

49%

2Farbe

3Breite

4Ärmelpassform

5Materialqualität

Common Hybrid Jacke Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hybrid Jacke Damen 42/100 on Amazon Germany — Skip it. The niche generates €32K/yr across 215 tracked products. 0 of 47 products launched in the last 360 days are still selling. Search demand moved -21.7% over the last 90 days.

Hybrid Jacke Damen buyers on Amazon Germany complain most about Gesamtgröße, Wasserbeständigkeit, Armpassform, the themes mined from the niche's reviews. Its return rate is 14.3% — above our launch gate.