hugo boss sonnenbrille herren
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great€67.46avg listing price — sweet spot $15–$100
Price range
Great€8.91–€103.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+68.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,396avg incumbent reviews — the moat a new listing must climb
Market size
Okay€183K€183K/yr · 319K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, hugo boss sonnenbrille herren is a €183K/yr Amazon Germany market (319K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
hugo boss sonnenbrille herren market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- €135K–€169K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #764
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 76%
- Out of stock
- 0.5%
- Avg brand age
- 52 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
83
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
24%
Top 20: 54%
Open market
10%
- Ray-Ban47%
- Lacoste15%
- Boss11%
- HUGO8%
- Tommy Hilfiger7%
- Calvin Klein Jeans2%
- Open — no brand owns it (13 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +68.5% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.1×
Top hugo boss sonnenbrille herren search terms
- rayban102K/yr
- boss sonnenbrille herren22K/yr
- tommy hilfiger sonnenbrille herren18K/yr
- hugo boss sonnenbrille herren22K/yr
- lacoste sonnenbrille herren17K/yr
- rey ban brille herren18K/yr
- sonnenbrille herren boss13K/yr
- ray ban wayfarer herren13K/yr
- ray ban justin9K/yr
- rayban wayfarer herren9K/yr
Top hugo boss sonnenbrille herren products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boss 0665/S/IT BLACK SILVER/GREY SHADED 57/16/145 Herrenbrillen Sonnenbrillen
Boss€70.104.1★224 rev
Ray-Ban Unisex Justin Sonnenbrille Schwarz Gummi / Graue Gradient 55 mm EU
Ray-Ban€98.014.3★4,176 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.884.5★6,589 rev
Ray-Ban Herren New Wayfarer Sonnenbrille Schwarz L EU
Ray-Ban€86.224.3★699 rev
Boss Sonnenbrillen 1035/S Matte Black/Grey Shaded 64/15/140 Herren
Boss€86.694.0★159 rev
Newest
by launch date
LACOSTE Mens Sunglasses L6039S/N - Matte Green with Lens
Lacoste€45.075 rev
Lacoste Mens Sunglasses L6078S - Transprent Sand with Solid Green Lens
Lacoste€57.066 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU
Ray-Ban€85.886,589 rev
Ray-Ban Unisex Rb4171 Sonnenbrille Mehrfarbig (Gestell: Havana/Gunmetal Gläser: Braun Verlauf 865/13) 54 EU
Ray-Ban€86.176,589 rev
Ray-Ban RB2140 901 54 Rayban RB2140 901 54 Wayfarer Sonnenbrille 54 Schwarz
Ray-Ban€93.893,173 rev
Trending
90-day click momentumLacoste Mens Sunglasses L6078S - Transprent Sand with Solid Green Lens
Lacoste€57.063.5★
LACOSTE Mens Sunglasses L6039S/N - Matte Green with Lens
Lacoste€45.074.2★
HAWKERS Sonnenbrille ONE VENM HYBRID Black Dark für Herren und Damen
HAWKERS€22.204.3★
Ray-Ban Unisex Justin Sonnenbrille Klassisch Schwarz (Black Rubber/Green Mirror Blue) 51 EU
Ray-Ban€92.014.3★
Ray Ban Sonnenbrille Large Gunmetal/ G-15 XLT (58)
Ray-Ban€96.864.5★
What buyers say about hugo boss sonnenbrille herren
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“Passt perfekt”
“Preislich gut”
“super Tragecomfort”
“Leicht und edel”
“Hält was sie verspricht”
“Schlicht, elegant und stylisch zugleich”
“Tolle Brille, sowohl zum Fahrrad- als auch zum Skifahren”
“War ein Geschenk und sah top aus”
What buyers complain about
“Plastikschrott”
“Zu gross”
“Defekt nach kurzer Zeit”
“Sehr enttäuschend für den Preis”
“Dünner rahmen”
“Schon Farbe weg”
“Billiges Plastikgestell”
“Nicht Nachhaltig”
“Die Scharniere laufen nicht flüssig”
Top return reasons
Common questions
- Is hugo boss sonnenbrille herren profitable to sell on Amazon Germany?
- The niche generates €183K/yr across 94 tracked products. 5 of 26 products launched in the last 360 days are still selling. 90-day search growth is +68.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hugo boss sonnenbrille herren niche?
- 19 brands and 83 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in hugo boss sonnenbrille herren?
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 6.6% — above our launch gate.
- When does demand for hugo boss sonnenbrille herren peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.1× the quietest.
- What does it cost to enter the hugo boss sonnenbrille herren niche?
- Listings span €8.91–€103.41; the average listing price is €67.46 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.