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Hugo Boss Hemd Herren

Fail

Buyers convert on only 0.3% of searches, so Hugo Boss Hemd Herren is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€19K/yr183K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
22%top-5 click share · 20 brands · 104 sellers

Flapen Score

Hugo Boss Hemd Herren against its category

The dotted line is the Fashion average. Past it, Hugo Boss Hemd Herren is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Boss Hemd Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Hugo Boss Hemd Herren 183K times last year and spent an estimated €19K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
0.3%
Market size, estimated
€19Ka year
Peak month
December1.9× the quietest month
Top search term
boss hemd herren33K searches a year

02 · Price

A sale here is worth €40.86.

Listings sell for €40.86 on average, from €16.03 to €102.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €40.86 that is €0 to €4K a year per listing.

Average price
€40.86inside the $15 to $100 sweet spot
Price range
€16.03–€102.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
7.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #2,182 within Tops, T-Shirts & Hemden. It carries 1,399 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
7.1%
Average rank
#2,182in Tops, T-Shirts & Hemden
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,399per listing
Listings tracked
118

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hugo Boss Hemd Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

104

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

22%

Top 20: 46%

Open market

11%

  • Brand 153%
  • Brand 222%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 11%)

Demand

Hugo Boss Hemd Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Hugo Boss Hemd Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boss hemd herren33K/yr
  • boss jacke26K/yr
  • boss hemd17K/yr
  • hugo boss hemd herren16K/yr
  • boss poloshirt10K/yr
  • boss herren hemd14K/yr
  • hugo boss herren hemd12K/yr
  • poloshirt boss herren6K/yr
  • hugo boss hemd9K/yr
  • boss polo herren7K/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Boss Hemd Herren

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Qualität insgesamt”
7.5%of orders come back
“Nicht besser als andere Hersteller”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hugo Boss Hemd Herren questions

Answered from the same tracked data.