- Flapen Score
- 27 / 100Ranks 2,472 of 2,560 Fashion niches · −19 vs the category median of 4627
- Market size
- €138K/yr200K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 14 sellers
Flapen Score
Holzkern against its category
The dotted line is the Fashion average. Past it, Holzkern is stronger. Inside it, weaker.
Market
The Holzkern market on Amazon at a glance
Shoppers on Amazon Germany searched for Holzkern 200K times last year and spent an estimated €138K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €138K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €138Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- holzkern72K searches a year
02 · Price
A sale here is worth €115.38.
Listings sell for €115.38 on average, from €4.12 to €287.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €115.38 that is €0 to €12K a year per listing.
- Average price
- €115.38above the $15 to $100 sweet spot
- Price range
- €4.12–€287.65
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€12K
- Returns
- 4.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,261 within Uhren. It carries 2,360 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 2.8%
- Average rank
- #1,261in Uhren
- Average rating
- 4.52 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,360per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Holzkern products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Emibele Holzuhr für Herren Chronograph Quarzuhr mit Datum 3 Zifferblätter Handgefertigt Leicht Leuchtuhr Walnuss
- Price
- €34.81
- Rating
- 4.2/5
- Reviews
- 1,592
- Age
- 6y ago

Fossil Townsman Uhr für Herren Automatikuhrwerk mit Edelstahl- oder Lederarmband Dunkelbraun 44MM
- Price
- €162.16
- Rating
- 4.4/5
- Reviews
- 810
- Age
- 10y ago

Fossil Townsman uhr für Herren Automatikuhrwerk mit Edelstahl- oder Lederarmband Braun 48MM
- Price
- €143.49
- Rating
- 4.4/5
- Reviews
- 810
- Age
- 8y ago

HOLZKERN Herrenuhr Quarz Chronograph Askja Walnuss/Marmor 9120078335116
- Price
- €228.91
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 1y ago

HOLZKERN Herren-Armband Edelstahl mit Holz Acoustic Walnuss/Antik-Silberfarben
- Price
- €73.17
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Fossil Townsman Uhr für Herren Automatikuhrwerk mit Edelstahl- oder Lederarmband Dunkelbraun 44MM
- Price
- €162.16
- Rating
- 4.4/5
- Reviews
- 810
- Age
- 10y ago

NaturSchatulle Holzschmuck Ohrringe Damen 10mm Holzohrringe Stecker Rund Nussbaum Holz in Titanium Fassung Natürliche Ohrstecker Schmuck
- Price
- €19.56
- Rating
- 4.1/5
- Reviews
- 67
- Age
- 5y ago

Fossil Townsman uhr für Herren Automatikuhrwerk mit Edelstahl- oder Lederarmband Braun 48MM
- Price
- €143.49
- Rating
- 4.4/5
- Reviews
- 810
- Age
- 8y ago

Fossil Machine Uhr für Herren Quarzwerk mit Edelstahl- oder Lederarmband Hellbraun 42MM
- Price
- €83.71
- Rating
- 4.5/5
- Reviews
- 2,123
- Age
- 4y ago

HOLZKERN Herren-Armband Edelstahl mit Holz Acoustic Walnuss/Antik-Silberfarben
- Price
- €73.17
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago
Newest
by launch date
HOLZKERN Herren-Armband Edelstahl mit Holz Acoustic Walnuss/Antik-Silberfarben
- Price
- €73.17
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 6mo ago

HOLZKERN Herren-Armbanduhr Edisto Walnuss/Blatt 9010631016975
- Price
- €202.78
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 11mo ago

HOLZKERN Armbanduhr Quarz Herbstmorgen Zebrano/Wenge 9120078332702
- Price
- €121.99
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 11mo ago

OLEVS Herrenuhr Analog Quarz Holz Armbanduhren Luxus Kleid Chronograph Edelstahl Wasserdicht Leuchtende Uhren Herren Geschenk
- Price
- €52.80
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 1y ago

HOLZKERN Herren-Chronograph Quarz Space Dust Walnuss/Marmor 9120078339282
- Price
- €287.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Fossil42%
- Emibele29%
- HOLZKERN23%
- NaturSchatulle3%
- OLEVS2%
- Sulla2%
Demand
Holzkern search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Holzkern search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- holzkern72K/yr
- holzkern uhren für herren56K/yr
- holzuhr herren36K/yr
- holz armbanduhr herren8K/yr
- holzuhren für herren7K/yr
- herrenuhr holz5K/yr
- holzkern uhr6K/yr
- holz uhren für herren5K/yr
- holzkern uhren5K/yr
Reviews and returns
What reviews say buyers love and hate about Holzkern
We read the reviews and the return reasons for every product selling here.
“das Armband zu groß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holzkern questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









