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Holzfliege

Fail

Shoppers spend an estimated $15K a year here, so Holzfliege is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€15K/yr34K searches / yr
90-day growth
+100.6%search demand this quarter
Competition
37%top-5 click share · 11 brands · 14 sellers

Flapen Score

Holzfliege against its category

The dotted line is the Fashion average. Past it, Holzfliege is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzfliege market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzfliege 34K times last year and spent an estimated €15K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +100.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+100.6%
Conversion, latest week
3.2%
Market size, estimated
€15Ka year
Peak month
July2.4× the quietest month
Top search term
holzfliege herren18K searches a year

02 · Price

A sale here is worth €13.96.

Listings sell for €13.96 on average, from €6.12 to €21.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €13.96 that is €0 to €1K a year per listing.

Average price
€13.96under the $15 to $100 sweet spot
Price range
€6.12–€21.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
10.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #165 within Accessoires. It carries 178 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
10.6%
Average rank
#165in Accessoires
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
178per listing
Listings tracked
40

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Holzfliege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

14

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

37%

Top 20: 81%

Open market

7%

  • Brand 153%
  • Brand 216%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 7%)

Demand

Holzfliege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Holzfliege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzfliege herren18K/yr
  • holzfliege12K/yr
  • fliege holz4K/yr

Reviews and returns

What reviews say buyers love and hate about Holzfliege

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Gesamtgröße”
10.1%of orders come back
“das Band könnte ein bisschen breiter sein.”
A buyer, on “Gesamtgröße”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Holzfliege questions

Answered from the same tracked data.