Is Holzfäller Jacke Gefüttert profitable to sell on Amazon Germany?

Flapen scores Holzfäller Jacke Gefüttert 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €25K a year across 78 tracked products. 0 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -68.5% in the last 90 days.

How competitive is the Holzfäller Jacke Gefüttert niche on Amazon Germany?

28 brands and 35 sellers compete in Holzfäller Jacke Gefüttert on Amazon Germany. The top 5 Holzfäller Jacke Gefüttert products take 28% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Holzfäller Jacke Gefüttert?

Holzfäller Jacke Gefüttert buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Ärmelpassform. An estimated 16.8% of orders come back, which is high.

What does it cost to enter the Holzfäller Jacke Gefüttert niche?

Holzfäller Jacke Gefüttert sells for €34.23 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €17.88 to €61.44. The average product has 725 reviews, the count a new listing must catch up to.

Holzfäller Jacke Gefüttert

Fail

Demand is soft, at -68.5% this quarter, so Holzfäller Jacke Gefüttert is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 43
43 / 100Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size: €25K/yr253K searches / yr
90-day growth: -68.5%search demand this quarter
Competition: 28%top-5 click share · 28 brands · 35 sellers

Flapen Score

Holzfäller Jacke Gefüttert against its category

The dotted line is the Fashion average. Past it, Holzfäller Jacke Gefüttert is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Holzfäller Jacke Gefüttert market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzfäller Jacke Gefüttert 253K times last year and spent an estimated €25K. The top 5 brands take 60% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25K a year.

Searches, last 12 months: 253K
Growth, 90 days vs prior 90: -68.5%
Conversion, latest week: 0.3%
Market size, estimated: €25Ka year
Top search term: holzfällerjacke herren65K searches a year

02 · Price

A sale here is worth €34.23.

Listings sell for €34.23 on average, from €17.88 to €61.44. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €34.23 that is €0 to €3K a year per listing.

Average price: €34.23inside the $15 to $100 sweet spot
Price range: €17.88–€61.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 16.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #1,308 within Sportartspezifische Bekleidung. It carries 725 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 91%
Out of stock, average day: 16.1%
Average rank: #1,308in Sportartspezifische Bekleidung
Average rating: 4.17 starsAmazon Germany average 4.37 stars
Average reviews: 725per listing
Listings tracked: 78

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 9
Successful launches: 0Amazon's first-year sales bar
Average brand age: 40 months

Products

Top Holzfäller Jacke Gefüttert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

28%

Top 20: 58%

Open market

33%

Brand 120%
Brand 214%
Brand 311%
Brand 49%
Brand 57%
Brand 66%

Demand

Holzfäller Jacke Gefüttert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 23.7× · 8 of 12 months tracked

Search terms

Top Holzfäller Jacke Gefüttert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

holzfällerjacke herren65K/yr -77.1%0.3% conv.
flanell jacke herren35K/yr -59.6%0.1% conv.
thermohemd herren32K/yr -76.6%0.1% conv.
holzfällerjacke18K/yr -59.1%0.2% conv.
karierte jacke herren11K/yr -47.7%0.3% conv.
holzfällerhemd gefüttert16K/yr -64.8%0.3% conv.
holzfäller jacke herren13K/yr -51.4%0.2% conv.
holzfällerhemd herren gefüttert15K/yr -73.2%0.3% conv.
flanell jacke10K/yr -52.2%0.1% conv.
holzfäller jacke7K/yr -63.2%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Holzfäller Jacke Gefüttert

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gesamtgröße”

37%of negative reviews mention “Qualität insgesamt”

16.8%of orders come back

“Einfach nur schlecht”

A buyer, on “Qualität insgesamt”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

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FAQ

Common Holzfäller Jacke Gefüttert questions

Answered from the same tracked data.

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