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Hollow Knight

Maybe

The average product has only 30 reviews. But demand is soft, at -34.4% this quarter, so Hollow Knight is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€59K/yr276K searches / yr
90-day growth
-34.4%search demand this quarter
Competition
35%top-5 click share · 32 brands · 37 sellers

Flapen Score

Hollow Knight against its category

The dotted line is the Fashion average. Past it, Hollow Knight is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hollow Knight market on Amazon at a glance

Shoppers on Amazon Germany searched for Hollow Knight 276K times last year and spent an estimated €59K. The top 5 brands take 43% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-34.4%
Conversion, latest week
1.6%
Market size, estimated
€59Ka year
Top search term
hollow knight160K searches a year

02 · Price

A sale here is worth €13.51.

Listings sell for €13.51 on average, from €5.01 to €51.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €13.51 that is €0 to €1K a year per listing.

Average price
€13.51under the $15 to $100 sweet spot
Price range
€5.01–€51.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #2,766 within Bijouterie. It carries 30 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
70%
Out of stock, average day
35.7%
Average rank
#2,766in Bijouterie
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
30per listing
Listings tracked
43

04 · Newcomers

0 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Hollow Knight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

37

Top-5 brand share

43%

Top 20: 93%

Top-5 click share

35%

Top 20: 83%

Open market

50%

  • Brand 19%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Hollow Knight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1× · 10 of 12 months tracked

Search terms

Top Hollow Knight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hollow knight160K/yr
  • hollow knight silksong44K/yr
  • hollow knight merch29K/yr
  • hollow knight figur16K/yr
  • hollow knight plush12K/yr
  • hornet hollow knight4K/yr
  • silksong hollow knight12K/yr

Reviews and returns

What reviews say buyers love and hate about Hollow Knight

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Farbe”
0.5%of orders come back
“Abgeblätterte Farbe und nicht authentisch, Krummer Nagel (Schwert)”
A buyer, on “Farbe”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hollow Knight questions

Answered from the same tracked data.