Hollow Knight
MaybeThe average product has only 30 reviews. But demand is soft, at -34.4% this quarter, so Hollow Knight is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,560 Fashion niches · +11 vs the category median of 4657
- Market size
- €59K/yr276K searches / yr
- 90-day growth
- -34.4%search demand this quarter
- Competition
- 35%top-5 click share · 32 brands · 37 sellers
Flapen Score
Hollow Knight against its category
The dotted line is the Fashion average. Past it, Hollow Knight is stronger. Inside it, weaker.
Market
The Hollow Knight market on Amazon at a glance
Shoppers on Amazon Germany searched for Hollow Knight 276K times last year and spent an estimated €59K. The top 5 brands take 43% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -34.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- €59Ka year
- Top search term
- hollow knight160K searches a year
02 · Price
A sale here is worth €13.51.
Listings sell for €13.51 on average, from €5.01 to €51.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €13.51 that is €0 to €1K a year per listing.
- Average price
- €13.51under the $15 to $100 sweet spot
- Price range
- €5.01–€51.85
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 35.7% of listings are out of stock. The average listing ranks #2,766 within Bijouterie. It carries 30 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 70%
- Out of stock, average day
- 35.7%
- Average rank
- #2,766in Bijouterie
- Average rating
- 4.10 starsAmazon Germany average 4.37 stars
- Average reviews
- 30per listing
- Listings tracked
- 43
04 · Newcomers
0 of last year's 32 launches cleared the first-year sales bar.
32 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 32
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Hollow Knight products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
37
Top-5 brand share
43%
Top 20: 93%
Top-5 click share
35%
Top 20: 83%
Open market
50%
- Brand 19%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Hollow Knight search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1× · 10 of 12 months tracked
Search terms
Top Hollow Knight search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hollow knight160K/yr
- hollow knight silksong44K/yr
- hollow knight merch29K/yr
- hollow knight figur16K/yr
- hollow knight plush12K/yr
- hornet hollow knight4K/yr
- silksong hollow knight12K/yr
Reviews and returns
What reviews say buyers love and hate about Hollow Knight
We read the reviews and the return reasons for every product selling here.
“Abgeblätterte Farbe und nicht authentisch, Krummer Nagel (Schwert)”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hollow Knight questions
Answered from the same tracked data.









