Skip to content

Hollow Knight

Hollow Knight shows a thin review moat (30 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 15% of 2,560 Fashion niches · +11 vs the category median of 46

Market size 15Growth 8Conversion 20Competition 80Returns 98Price range 78Avg price 63Brand share 92Review moat 98Quality gap 88
This niche Category average · 2,560 niches

Is Hollow Knight profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hollow Knight is a €59K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 57/100.

Hollow Knight: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.4% over the last 90 days and 1.6% of searches end in a purchase.

€59K

revenue / yr

Units sold / yr4K
Search volume / yr-34.4%276K
Conversion rate1.6%
Avg price€13.51

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers32 · 37
Top-5 product click share35%
Open market57%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement88%
New entrants (1y)32· 0 succeeded
Avg rating4.1★
Avg reviews30

Top Hollow Knight products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€2K€4K€5K€7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 rising

Sellers

37

Top-5 brand share

43%

Top 20: 93%

Top-5 click share

35%

Top 20: 83%

Open market

50%

  • HBSFBH9%
  • ToyBltzy9%
  • YISKY8%
  • Puruuige8%
  • OhebEsx8%
  • MayDee7%

Hollow Knight demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume276KCVR1.6%Products43Brands32Top 5 Brands43%OOS Rate35.7%Rating4.1★Reviews30Avg BSR#2,766
15K10KBlack Friday '25Holiday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26

Top Hollow Knight search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hollow knight160K/yr
  • hollow knight silksong44K/yr
  • hollow knight merch29K/yr
  • hollow knight figur16K/yr
  • hollow knight plush12K/yr
  • hornet hollow knight4K/yr
  • silksong hollow knight12K/yr

What reviews say buyers love and hate about Hollow Knight

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt28%

einer insgesamt hochwertigen Optik.

Preis-Leistungs-Verhältnis16%

guter Preis

Design insgesamt10%

hübsche Designs aus Hollow Knight und Silksong

beworben Vs Tatsächliches Produkt6%

Es sieht genau wie auf dem Foto

Farbe4%

farblich sauber gearbeitet, stehen gut.

What buyers complain about

63% of reviews
Farbe12%

Abgeblätterte Farbe und nicht authentisch, Krummer Nagel (Schwert)

Qualität insgesamt11%

Selbstverständlich kann die Qualität nicht mit hochpreisigen Figuren mithalten, für acht Euro kann man aber meiner Meinung nach nicht meckern

Design insgesamt9%

schlecht verarbeitet

Defekt Material/Teile9%

Kleine Teile sind gebrochen gekommen leider

Stärke6%

Sie halten nicht ganz so stabil, wie ich es mir gewünscht hätte

Hollow Knight return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
33%
2Defekt Material/Teile
22%
3Ketten/Schlüsselqualität
11%
4Farbe
11%
5Fleckenbeständigkeit
11%

Common Hollow Knight questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hollow Knight 57/100 on Amazon Germany — Worth a look. The niche generates €59K/yr across 43 tracked products. 0 of 32 products launched in the last 360 days are still selling. Search demand moved -34.4% over the last 90 days.
Hollow Knight buyers on Amazon Germany complain most about Farbe, Qualität insgesamt, Design insgesamt, the themes mined from the niche's reviews. Its return rate is 0.5%.