Is Herztasche profitable to sell on Amazon Germany?

Flapen scores Herztasche 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €22K a year across 30 tracked products. 0 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -80.2% in the last 90 days.

How competitive is the Herztasche niche on Amazon Germany?

19 brands and 33 sellers compete in Herztasche on Amazon Germany. The top 5 Herztasche products take 48% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Herztasche?

Herztasche buyers on Amazon Germany complain most about Qualität insgesamt, Steifheit, and Gesamtgröße. An estimated 10.8% of orders come back, which is high.

What does it cost to enter the Herztasche niche?

Herztasche sells for €25.70 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.09 to €76.84. The average product has 111 reviews, the count a new listing must catch up to.

Herztasche

Fail

Demand is soft, at -80.2% this quarter, so Herztasche is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 42
42 / 100Ranks 1,718 of 2,560 Fashion niches · −4 vs the category median of 46
Market size: €22K/yr135K searches / yr
90-day growth: -80.2%search demand this quarter
Competition: 48%top-5 click share · 19 brands · 33 sellers

Flapen Score

Herztasche against its category

The dotted line is the Fashion average. Past it, Herztasche is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Herztasche market on Amazon at a glance

Shoppers on Amazon Germany searched for Herztasche 135K times last year and spent an estimated €22K. The top 5 brands take 53% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -80.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months: 135K
Growth, 90 days vs prior 90: -80.2%
Conversion, latest week: 0.6%
Market size, estimated: €22Ka year
Top search term: herztasche47K searches a year

02 · Price

A sale here is worth €25.70.

Listings sell for €25.70 on average, from €7.09 to €76.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €25.70 that is €0 to €3K a year per listing.

Average price: €25.70inside the $15 to $100 sweet spot
Price range: €7.09–€76.84
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 10.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #1,856 within Handtaschen. It carries 111 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 90%
Out of stock, average day: 16.4%
Average rank: #1,856in Handtaschen
Average rating: 4.07 starsAmazon Germany average 4.37 stars
Average reviews: 111per listing
Listings tracked: 30

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 10
Successful launches: 0Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Herztasche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

39%

Brand 118%
Brand 29%
Brand 39%
Brand 48%
Brand 58%
Brand 68%

Demand

Herztasche search demand

Weekly searches over the year. Pick a range.

Search terms

Top Herztasche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

herztasche47K/yr -81.3%0.3% conv.
herz tasche21K/yr -81.3%0.3% conv.
tasche herz13K/yr -83.0%0.2% conv.
herztasche dirndl12K/yr +644.5%0.5% conv.
tasche herzform9K/yr -47.0%0.7% conv.
herz-tasche8K/yr -41.3%0.3% conv.
herz handtasche8K/yr -77.5%0.3% conv.
handtasche herz5K/yr -76.5%0.4% conv.
herztasche rot8K/yr -97.4%0.0% conv.
herz tasche rot5K/yr -96.9%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Herztasche

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Qualität insgesamt”

38%of negative reviews mention “Qualität insgesamt”

10.8%of orders come back

“Billig verarbeitet”

A buyer, on “Qualität insgesamt”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Herztasche questions

Answered from the same tracked data.

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