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Herz Sonnenbrille

Fail

Prices span $3.96–$14.80, mostly outside the sweet spot, so Herz Sonnenbrille is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€107K/yr317K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
49%top-5 click share · 18 brands · 26 sellers

Flapen Score

Herz Sonnenbrille against its category

The dotted line is the Fashion average. Past it, Herz Sonnenbrille is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herz Sonnenbrille market on Amazon at a glance

Shoppers on Amazon Germany searched for Herz Sonnenbrille 317K times last year and spent an estimated €107K. The top 5 brands take 72% of clicks. Demand peaks in Feb–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
4.1%
Market size, estimated
€107Ka year
Peak month
February8.2× the quietest month
Top search term
herz sonnenbrille97K searches a year

02 · Price

A sale here is worth €8.23.

Listings sell for €8.23 on average, from €3.96 to €14.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €8.23 that is €823 to €2K a year per listing.

Average price
€8.23under the $15 to $100 sweet spot
Price range
€3.96–€14.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€823–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #217 within Accessoires. It carries 236 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#217in Accessoires
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
236per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Herz Sonnenbrille products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

24%

  • Brand 150%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Herz Sonnenbrille search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul · busiest ÷ quietest = 8.2×

Search terms

Top Herz Sonnenbrille search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herz sonnenbrille97K/yr
  • sonnenbrille herz32K/yr
  • herzbrille63K/yr
  • sonnenbrille herzform18K/yr
  • herzbrillen18K/yr
  • herzchen sonnenbrille9K/yr
  • herz brille19K/yr
  • herzsonnenbrillen set6K/yr
  • brille herz10K/yr
  • sonnenbrillen herz4K/yr

Reviews and returns

What reviews say buyers love and hate about Herz Sonnenbrille

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “beworben Vs Tatsächliches Produkt”
45%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“Total schief und unpassend”
A buyer, on “Gesamtgröße”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Herz Sonnenbrille questions

Answered from the same tracked data.