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Herz Socken

Fail

Demand is soft, at -71.8% this quarter, so Herz Socken is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€21K/yr74K searches / yr
90-day growth
-71.8%search demand this quarter
Competition
31%top-5 click share · 26 brands · 45 sellers

Flapen Score

Herz Socken against its category

The dotted line is the Fashion average. Past it, Herz Socken is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herz Socken market on Amazon at a glance

Shoppers on Amazon Germany searched for Herz Socken 74K times last year and spent an estimated €21K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -71.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-71.8%
Conversion, latest week
3.2%
Market size, estimated
€21Ka year
Peak month
February9.5× the quietest month
Top search term
socken mit herzen damen11K searches a year

02 · Price

A sale here is worth €8.71.

Listings sell for €8.71 on average, from €3.46 to €22.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €8.71 that is €0 to €871 a year per listing.

Average price
€8.71under the $15 to $100 sweet spot
Price range
€3.46–€22.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€871
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #297 within Activewear. It carries 219 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
96%
Out of stock, average day
8.5%
Average rank
#297in Activewear
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
219per listing
Listings tracked
57

04 · Newcomers

2 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Herz Socken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

45

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

31%

Top 20: 69%

Open market

30%

  • Brand 134%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Herz Socken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Herz Socken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • socken mit herzen damen11K/yr
  • socken herzen damen8K/yr
  • herz socken11K/yr
  • socken herz7K/yr
  • socken mit herz7K/yr
  • tennissocken herz5K/yr
  • herzchen socken7K/yr
  • socken herzen5K/yr
  • herz socken damen 39-426K/yr
  • sockenherz3K/yr

Reviews and returns

What reviews say buyers love and hate about Herz Socken

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Gesamtgröße”
0.9%of orders come back
“Größe fällt kleiner aus”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Herz Socken questions

Answered from the same tracked data.