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Herrenschuhe Braun

Fail

Buyers convert on only 0.5% of searches, so Herrenschuhe Braun is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€235K/yr1.0M searches / yr
90-day growth
-13.2%search demand this quarter
Competition
15%top-5 click share · 18 brands · 197 sellers

Flapen Score

Herrenschuhe Braun against its category

The dotted line is the Fashion average. Past it, Herrenschuhe Braun is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herrenschuhe Braun market on Amazon at a glance

Shoppers on Amazon Germany searched for Herrenschuhe Braun 1.0M times last year and spent an estimated €235K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €235K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
0.5%
Market size, estimated
€235Ka year
Peak month
November1.7× the quietest month
Top search term
rieker herren schuhe413K searches a year

02 · Price

A sale here is worth €48.69.

Listings sell for €48.69 on average, from €26.49 to €142.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €48.69 that is €0 to €5K a year per listing.

Average price
€48.69inside the $15 to $100 sweet spot
Price range
€26.49–€142.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
9.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #720 within Schuhe. It carries 938 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
90%
Out of stock, average day
2.3%
Average rank
#720in Schuhe
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
938per listing
Listings tracked
185

04 · Newcomers

0 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Herrenschuhe Braun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

197

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

15%

Top 20: 38%

Open market

5%

  • Brand 154%
  • Brand 221%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (12 brands, 5%)

Demand

Herrenschuhe Braun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Herrenschuhe Braun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rieker herren schuhe413K/yr
  • lloyd herren schuhe172K/yr
  • rieker sneaker herren68K/yr
  • rieker schuhe herren69K/yr
  • rieker herren56K/yr
  • lloyd sneaker herren39K/yr
  • lloyd35K/yr
  • braune schuhe herren14K/yr
  • rieker herrenschuhe23K/yr
  • budapester herren schuhe21K/yr

Reviews and returns

What reviews say buyers love and hate about Herrenschuhe Braun

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Komfort insgesamt”
36%of negative reviews mention “Gesamtgröße”
9.2%of orders come back
“fallen aber klein aus.”
A buyer, on “Gesamtgröße”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Herrenschuhe Braun questions

Answered from the same tracked data.