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Herrenschal

Herrenschal shows a sweet-spot price point ($20.34 avg), but soft demand (-85.4% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,560 Fashion niches · +5 vs the category median of 46

Market size 28Growth 0Conversion 37Competition 81Returns 51Price range 82Avg price 88Brand share 85Review moat 67Quality gap 60
This niche Category average · 2,560 niches

Is Herrenschal profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Herrenschal is a €118K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Herrenschal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -85.4% over the last 90 days and 3.0% of searches end in a purchase.

€118K

revenue / yr

Units sold / yr8K
Search volume / yr-85.4%196K
Conversion rate3.0%
Avg price€20.34

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers26 · 65
Top-5 product click share34%
Open market50%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement73%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews833

Top Herrenschal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€5K€9K€14K€19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

65

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

34%

Top 20: 72%

Open market

45%

  • Pupatuch15%
  • JACK & JONES13%
  • camel active10%
  • Bovari6%
  • LA FERANI5%
  • Build Your Brand5%

Herrenschal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume196KCVR3.0%Products45Brands26Top 5 Brands50%OOS Rate20.6%Rating4.4★Reviews833Avg BSR#144
20K15KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 100.9×

Top Herrenschal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • herrenschal37K/yr
  • schal herren dünn12K/yr
  • herren schal dünn10K/yr
  • schal herren baumwolle11K/yr
  • kaschmir schal herren23K/yr
  • mens scarves3K/yr
  • schal für männer7K/yr
  • schal mann6K/yr
  • wollschal herren11K/yr
  • männerschal9K/yr

What reviews say buyers love and hate about Herrenschal

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Wärme20%

Schön und warm

Qualität insgesamt18%

Super Qualität

beworben Vs Tatsächliches Produkt10%

Tut was es soll

Komfort insgesamt10%

Sehr schön, sehr angenehm, etwas kurz

Gesamtgröße7%

Perfekte grösse

What buyers complain about

82% of reviews
Gesamtgröße25%

Etwas eng im Durchmesser

Qualität insgesamt17%

Schlechte Qualität

Wärme15%

hält zum Fahren nicht warm

Atmungsaktivität13%

die funktion ist nicht wass ich mir vorgestellt hab es ist polyester 90% da durch ist es nicht atmungsaktiv dass warme luft dass mann ausatmet entweicht bei der nase vorbei richtung augen

Dicke8%

Eng und recht dünn

Herrenschal return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
23%
2Dünn
14%
3Materialqualität
11%
4Länge
10%
5Farbe
8%

Common Herrenschal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Herrenschal 51/100 on Amazon Germany — Worth a look. The niche generates €118K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -85.4% over the last 90 days.
Search demand for Herrenschal on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 100.9× the quietest.