Is herrenschal profitable to sell on Amazon Germany?

The niche generates €118K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -85.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the herrenschal niche?

26 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in herrenschal?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Wärme. The return rate is 2.9%.

When does demand for herrenschal peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 100.9× the quietest.

What does it cost to enter the herrenschal niche?

Listings span €5.16–€64.21; the average listing price is €20.34 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.

herrenschal

Worth a look

Shows a sweet-spot price point ($20.34 avg), but soft demand (-85.4% this quarter) keeps it on the watch list.

Avg price

Great€20.34

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Price range

Great€5.16–€64.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good833.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay€118K

€118K/yr · 196K searches

Growth

Bad-85.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, herrenschal is a €118K/yr Amazon Germany market (196K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

herrenschal market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €122K–€163K; units × avg price
Conversion rate: 3.0%
Avg BSR: #144
Page quality: 0%
Prime: 93%
Sponsored: 73%
Out of stock: 20.6%
Avg brand age: 57 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

Top-5 brand share

50%

Top 20: 95%

Top-5 click share

34%

Top 20: 72%

Open market

45%

Pupatuch15%
JACK & JONES13%
camel active10%
Bovari6%
LA FERANI5%
Build Your Brand5%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -85.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 100.9×

Open Trend

Top herrenschal search terms

herrenschal37K/yr -86.7%1.5% conv.
schal herren dünn12K/yr -75.4%1.3% conv.
herren schal dünn10K/yr -69.4%1.2% conv.
schal herren baumwolle11K/yr -64.8%1.0% conv.
kaschmir schal herren23K/yr -85.4%1.1% conv.
mens scarves3K/yr -60.2%0.9% conv.
schal für männer7K/yr -85.3%1.9% conv.
schal mann6K/yr -66.0%2.0% conv.
wollschal herren11K/yr -92.5%0.0% conv.
männerschal9K/yr -88.4%1.6% conv.

All search terms

Top herrenschal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pupatuch Halstuch Herren 100% Seide Schal Vintage Pattern Seidenschal Herrenschal (#6)

Pupatuch€19.734.7★76 rev

JACK & JONES Herren Schal JJDNA KNIT SCARF NOOS Einfarbig Gr. One size Schwarz (Black Black)

JACK & JONES€11.324.6★5,726 rev

YESWEL Schal Herren & Damen Dicker Warmer Winterschal für Männer Klassische Waffelstrickschal Langschal mit Echter Leder Veredelung 175 x 28 cm (Schwarz)

YESWEL€17.444.5★146 rev

JACK & JONES Herren Schal JJDNA Knit Scarf NOOS Grau (Grey Melange Grey Melange) ONE SIZE/

JACK & JONES€11.414.6★5,726 rev

LIUPUUDLY Schal Herren Weiche Leichter Schal aus Baumwolle Mode Lang Halstuch Herrenschal (Blau)

LIUPUUDLY€14.534.1★88 rev

Newest

by launch date

YESWEL Schal Herren & Damen Dicker Warmer Winterschal für Männer Klassische Waffelstrickschal Langschal mit Echter Leder Veredelung 175 x 28 cm (Schwarz)

YESWEL€17.44146 rev

1y ago

Pupatuch Halstuch Herren 100% Seide Schal Vintage Pattern Seidenschal Herrenschal (#6)

Pupatuch€19.7376 rev

1y ago

DANISH ENDURANCE Merinowolle Schal Premium Qualität Merino Winterschal Warmes Halstuch Thermo-Schal Weich & Warm Unisex für Damen & Herren Dunkles Marineblau Einheitsgröße

DANISH ENDURANCE€29.69421 rev

1y ago

DANISH ENDURANCE Merinowolle Schal Premium Qualität Merino Winterschal Warmes Halstuch Thermo-Schal Weich & Warm Unisex für Damen & Herren Schwarz Einheitsgröße

DANISH ENDURANCE€29.95421 rev

1y ago

camel active Herren Schals aus Organic Cotton Dunkelblau menswear-OS

camel active€15.4738 rev

2y ago

What buyers say about herrenschal

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme20%

“Schön und warm”

Qualität insgesamt18%

“Super Qualität”

beworben Vs Tatsächliches Produkt10%

“Tut was es soll”

Komfort insgesamt10%

“Sehr schön, sehr angenehm, etwas kurz”

Gesamtgröße7%

“Perfekte grösse”

Weiches Gefühl7%

“Warm, weich, anschmiegsam”

Materialqualität5%

“Material”

Preis-Leistungs-Verhältnis4%

“Preis/ Leistung Passt”

Waschechtheit3%

“Ist auch problemlos waschbar bei niedriger Temperatur”

Wetterfest2%

“Absolut winddicht und bei niedrigen Temperaturen zu empfehlen”

What buyers complain about

Gesamtgröße25%

“Etwas eng im Durchmesser”

Qualität insgesamt17%

“Schlechte Qualität”

Wärme15%

“hält zum Fahren nicht warm”

Atmungsaktivität13%

“die funktion ist nicht wass ich mir vorgestellt hab es ist polyester 90% da durch ist es nicht atmungsaktiv dass warme luft dass mann ausatmet entweicht bei der nase vorbei richtung augen”

Dicke8%

“Eng und recht dünn”

beworben Vs Tatsächliches Produkt4%

“Entspricht nicht ganz der Beschreibung”

Top return reasons

Gesamtgröße23%

Dünn14%

Materialqualität11%

Länge10%

Farbe8%

Breite6%

Qualität insgesamt6%

Nacken fit5%

beworben Vs Tatsächliches Produkt3%

Geruch2%

Common questions

Is herrenschal profitable to sell on Amazon Germany?: The niche generates €118K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -85.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the herrenschal niche?: 26 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in herrenschal?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Wärme. The return rate is 2.9%.
When does demand for herrenschal peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 100.9× the quietest.
What does it cost to enter the herrenschal niche?: Listings span €5.16–€64.21; the average listing price is €20.34 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.

herrenschal

herrenschal market data

Competition & brand share

Demand & seasonality

Top herrenschal search terms

Top herrenschal products on Amazon

Top sellers

Newest

Trending

What buyers say about herrenschal

What buyers love

What buyers complain about

Top return reasons

Common questions

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