Skip to content
49

henley shirt herren

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 6Growth 8Conversion 5Competition 96Returns 8Price range 84Avg price 93Brand share 95Review moat 81Quality gap 89

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Great€22.14

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€9.74–€49.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great377.45

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-34.4%

90-day search growth — must beat 0% to launch

Returns

Bad9.6%

return rate — above 5% kills the launch gate

Market size

Bad€23K

€23K/yr · 262K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, henley shirt herren is a €23K/yr Amazon Germany market (262K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

henley shirt herren market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€33K–€44K
units × avg price
Conversion rate
0.4%
Avg BSR
#452
Page quality
0%
Prime
93%
Sponsored
83%
Out of stock
13.7%
Avg brand age
50 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

102

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

16%

Top 20: 35%

Open market

57%

  • Cavva12%
  • VMSUCIJ8%
  • SwissWell7%
  • JACKETOWN6%
  • QIXING5%
  • TOM TAILOR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.
13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Top henley shirt herren search terms

  • langarm poloshirt herren64K/yr
  • poloshirt langarm herren54K/yr
  • herren poloshirt langarm48K/yr
  • polo langarm herren24K/yr
  • poloshirt langarm12K/yr
  • poloshirt herren langarm baumwolle13K/yr
  • langarm poloshirt herren baumwolle13K/yr
  • polohemd langarm herren10K/yr
  • langarm polo herren11K/yr
  • langarm polo6K/yr
All search terms

Top henley shirt herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€2322%€4643%€6954%€927101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about henley shirt herren

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße35%

“Passt”

Qualität insgesamt24%

“Qualität super”

Komfort insgesamt9%

“Komfortabel”

Preis-Leistungs-Verhältnis6%

“Schönes und preiswertes Baumwollpoloshirt”

beworben Vs Tatsächliches Produkt5%

“ok. alles wie beschrieben”

Farbe3%

“Passt perfekt, schöne Farbe”

Design insgesamt3%

“Die Farbe und das Design entsprechen den Produktbildern, was ich positiv finde”

Form/Stil3%

“Sehr schönes Polo Shirt, auch nach mehreren Wäschen formstabil und hält die Farbe”

Materialqualität2%

“sehr angenehmes Material”

Weiches Gefühl1%

“Weich, angenehm zu tragen”

What buyers complain about

Gesamtgröße18%

“passt nicht”

Ärmelpassform13%

“Ärmel schrumpfen”

Materialqualität12%

“Zu klein und Material nicht so gut”

Qualität insgesamt10%

“Miese Qualität- Finger weg”

Farbe7%

“Die Farbe ist nicht so leuchtend oder hell wie auf dem Foto”

Haltbarkeit4%

“keine langanhaltende Qualität.”

Kragenqualität3%

“Etwas steifer harten Kragen”

beworben Vs Tatsächliches Produkt3%

“Entspricht nicht dem Foto”

Nähen/Finish/Polieren2%

“Die Nähte an den Knöpfen schon beim Auspacken ausgefranst,”

Komfort insgesamt2%

“Unangenehm”

Top return reasons

Gesamtgröße46%
Farbe11%
Materialqualität8%
Ärmelpassform5%
Qualität insgesamt5%
Länge4%
Dünn3%
Armpassform3%
Breite3%
Taillenpassform2%

Common questions

Is henley shirt herren profitable to sell on Amazon Germany?
The niche generates €23K/yr across 166 tracked products. 0 of 59 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (49/100).
How competitive is the henley shirt herren niche?
47 brands and 102 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in henley shirt herren?
Top complaints mined from reviews: Gesamtgröße, Ärmelpassform, Materialqualität. The return rate is 9.6% — above our launch gate.
When does demand for henley shirt herren peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
What does it cost to enter the henley shirt herren niche?
Listings span €9.74–€49.43; the average listing price is €22.14 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.