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Hemdjacke Herren

high returns (12.2%) — Hemdjacke Herren doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 2,425 of 2,560 Fashion niches · −16 vs the category median of 46

Market size 9Growth 11Conversion 3Competition 23Returns 0Price range 95Avg price 95Brand share 29Review moat 92Quality gap 60
This niche Category average · 2,560 niches

Is Hemdjacke Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hemdjacke Herren is a €35K/yr Amazon Germany market (540K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.

Hemdjacke Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.4% over the last 90 days and 0.2% of searches end in a purchase.

€35K

revenue / yr

Units sold / yr2K
Search volume / yr-28.4%540K
Conversion rate0.2%
Avg price€29.13

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 24
Top-5 product click share73%
Open market13%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews164

Top Hemdjacke Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€10K€16K€21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Vortewind53%
  • Only & Sons18%
  • MoFiz9%
  • JACK & JONES4%
  • TACVASEN4%
  • Redbridge4%
  • Open — no brand owns it (3 brands, 9%)

Hemdjacke Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume540KCVR0.2%Products13Brands9Top 5 Brands87%OOS Rate10.8%Rating4.4★Reviews164Avg BSR#557
23K18KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Top Hemdjacke Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hemdjacke herren147K/yr
  • overshirt herren102K/yr
  • overshirt30K/yr
  • hemdjacke29K/yr
  • cordhemd herren55K/yr
  • cordjacke männer38K/yr
  • hemdjacke herren sommer8K/yr
  • cordjacke herren25K/yr
  • hemd jacke herren17K/yr
  • cord hemd herren19K/yr

What reviews say buyers love and hate about Hemdjacke Herren

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Gesamtgröße20%

Passt

Komfort insgesamt18%

bequem

Preis-Leistungs-Verhältnis11%

Preis Leistung ok

Verschluss Qualität9%

Es sind auch ein paar Ersatzknöpfe im Lieferumfang dabei was sehr gut ist

Qualität insgesamt8%

Sie ist gut verarbeitet, riecht nicht unangenehm und fühlt sich hochwertig an

What buyers complain about

76% of reviews
Gesamtgröße34%

Leider ist die Hemdjacke zu groß

Ärmelpassform13%

Lange Ärmel

Atmungsaktivität13%

Ganz gut, kaum atmungsaktiv

Qualität insgesamt7%

Eher mittlere Qualität

Länge6%

Seiten waren verschieden lang

Hemdjacke Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

12.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Farbe
13%
3Ärmelpassform
9%
4Breite
5%
5Qualität insgesamt
4%

Common Hemdjacke Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hemdjacke Herren 30/100 on Amazon Germany — Skip it. The niche generates €35K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -28.4% over the last 90 days.
Search demand for Hemdjacke Herren on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 4.8× the quietest.