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hemdjacke herren

Skip it

High returns (12.2%) — this niche doesn't clear our bar today.

Market size 9Growth 11Conversion 3Competition 23Returns 0Price range 95Avg price 95Brand share 29Review moat 92Quality gap 60

Avg price

Incredible€29.13

avg listing price — sweet spot $15–$100

Price range

Incredible€21.01–€47.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great163.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Market size

Bad€35K

€35K/yr · 540K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, hemdjacke herren is a €35K/yr Amazon Germany market (540K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hemdjacke herren market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€44K–€58K
units × avg price
Conversion rate
0.2%
Avg BSR
#557
Page quality
0%
Prime
100%
Sponsored
62%
Out of stock
10.8%
Avg brand age
40 months
Avg seller age
178 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Vortewind53%
  • Only & Sons18%
  • MoFiz9%
  • JACK & JONES4%
  • TACVASEN4%
  • Redbridge4%
  • Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
23K18KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Top hemdjacke herren search terms

  • hemdjacke herren147K/yr
  • overshirt herren102K/yr
  • overshirt30K/yr
  • hemdjacke29K/yr
  • cordhemd herren55K/yr
  • cordjacke männer38K/yr
  • hemdjacke herren sommer8K/yr
  • cordjacke herren25K/yr
  • hemd jacke herren17K/yr
  • cord hemd herren19K/yr
All search terms

Top hemdjacke herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€5K30%€10K45%€16K60%€21K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about hemdjacke herren

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße20%

“Passt”

Komfort insgesamt18%

“bequem”

Preis-Leistungs-Verhältnis11%

“Preis Leistung ok”

Verschluss Qualität9%

“Es sind auch ein paar Ersatzknöpfe im Lieferumfang dabei was sehr gut ist”

Qualität insgesamt8%

“Sie ist gut verarbeitet, riecht nicht unangenehm und fühlt sich hochwertig an”

Materialqualität5%

“Der Stoff fühlt sich gut an”

Taschen/Abteilungen3%

“Die Verarbeitung ist sauber und stabil, besonders an den Nähten und Taschen”

Benutzerfreundlichkeit3%

“Pflegeleicht”

Wärme3%

“ideal für kühle Tage”

Geruch2%

“riecht nicht unangenehm”

What buyers complain about

Gesamtgröße34%

“Leider ist die Hemdjacke zu groß”

Ärmelpassform13%

“Lange Ärmel”

Atmungsaktivität13%

“Ganz gut, kaum atmungsaktiv”

Qualität insgesamt7%

“Eher mittlere Qualität”

Länge6%

“Seiten waren verschieden lang”

Nähen/Finish/Polieren4%

“Die Verarbeitung der Nähte ist durchschnittlich”

Top return reasons

Gesamtgröße51%
Farbe13%
Ärmelpassform9%
Breite5%
Qualität insgesamt4%
Materialqualität3%
Nähen/Finish/Polieren3%
Schulterpassform2%
Dünn1%
Preis-Leistungs-Verhältnis1%

Common questions

Is hemdjacke herren profitable to sell on Amazon Germany?
The niche generates €35K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (30/100).
How competitive is the hemdjacke herren niche?
9 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in hemdjacke herren?
Top complaints mined from reviews: Gesamtgröße, Ärmelpassform, Atmungsaktivität. The return rate is 12.2% — above our launch gate.
When does demand for hemdjacke herren peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the hemdjacke herren niche?
Listings span €21.01–€47.50; the average listing price is €29.13 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.