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Hawaii Outfit Damen

Hawaii Outfit Damen shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 13% of 2,560 Fashion niches · +12 vs the category median of 46

Market size 25Growth 45Conversion 11Competition 96Returns 17Price range 84Avg price 84Brand share 95Review moat 69Quality gap 86
This niche Category average · 2,560 niches

Is Hawaii Outfit Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hawaii Outfit Damen is a €98K/yr Amazon Germany market (625K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Hawaii Outfit Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.0% over the last 90 days and 0.8% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr8K
Search volume / yr+16.0%625K
Conversion rate0.8%
Avg price€18.75

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers62 · 102
Top-5 product click share17%
Open market60%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 150 products

Sponsored placement88%
New entrants (1y)61· 1 succeeded
Avg rating4.1★
Avg reviews725

Top Hawaii Outfit Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 falling

Sellers

102

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

17%

Top 20: 42%

Open market

54%

  • hohololo9%
  • Generic9%
  • Gosunny8%
  • HMIYA7%
  • Joyesplay6%
  • DaPongZhi6%

Hawaii Outfit Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume625KCVR0.8%Products150Brands62Top 5 Brands40%OOS Rate12.6%Rating4.1★Reviews725Avg BSR#1,187
23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul, Aug · busiest ÷ quietest = 6.7×

Top Hawaii Outfit Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hawaii outfit damen187K/yr
  • hawaii105K/yr
  • hawaii hemd damen80K/yr
  • hawaii kleid damen26K/yr
  • hawaii outfit24K/yr
  • hawaii kleid19K/yr
  • hawaiihemd damen18K/yr
  • beach party outfit9K/yr
  • hawaii kostüm28K/yr
  • hawaii rock15K/yr

What reviews say buyers love and hate about Hawaii Outfit Damen

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Farbe16%

Cool und bunt

Gesamtgröße11%

passt super

Preis-Leistungs-Verhältnis11%

Preis-Leistung passt – für Partys ideal

Qualität insgesamt10%

Ganz ordentliche Qualität bei dem Preis

beworben Vs Tatsächliches Produkt8%

das Produkt entspricht der Abbildung.

What buyers complain about

73% of reviews
Gesamtgröße20%

Fällt etwas kleiner aus

Qualität insgesamt17%

Sicherlich qualitativ nicht das hochwertigste

Materialqualität8%

Schlechte Qualität, 100% Polyester

beworben Vs Tatsächliches Produkt5%

Nicht vom Preis /Bildern täuschen lassen

Preis-Leistungs-Verhältnis5%

Mega cool nur bissl teuer

Hawaii Outfit Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

7.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2Materialqualität
12%
3Qualität insgesamt
11%
4Farbe
6%
5Länge
5%

Common Hawaii Outfit Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hawaii Outfit Damen 58/100 on Amazon Germany — Worth a look. The niche generates €98K/yr across 150 tracked products. 1 of 61 products launched in the last 360 days are still selling. Search demand moved +16.0% over the last 90 days.
Search demand for Hawaii Outfit Damen on Amazon Germany peaks in Feb–Jun–Jul–Aug, where the busiest month runs 6.7× the quietest.