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58

hawaii outfit damen

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 45Conversion 11Competition 96Returns 17Price range 84Avg price 84Brand share 95Review moat 69Quality gap 86

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great40%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great€18.75

avg listing price — sweet spot $15–$100

Price range

Great€4.94–€79.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good724.64

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.0%

90-day search growth — must beat 0% to launch

Market size

Bad€98K

€98K/yr · 625K searches

Returns

Bad7.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, hawaii outfit damen is a €98K/yr Amazon Germany market (625K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Feb–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hawaii outfit damen market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
€113K–€150K
units × avg price
Conversion rate
0.8%
Avg BSR
#1,187
Page quality
0%
Prime
92%
Sponsored
88%
Out of stock
12.6%
Avg brand age
33 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

62 falling

Sellers

102

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

17%

Top 20: 42%

Open market

54%

  • hohololo9%
  • Generic9%
  • Gosunny8%
  • HMIYA7%
  • Joyesplay6%
  • DaPongZhi6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul, Aug · busiest ÷ quietest = 6.7×

Top hawaii outfit damen search terms

  • hawaii outfit damen187K/yr
  • hawaii105K/yr
  • hawaii hemd damen80K/yr
  • hawaii kleid damen26K/yr
  • hawaii outfit24K/yr
  • hawaii kleid19K/yr
  • hawaiihemd damen18K/yr
  • beach party outfit9K/yr
  • hawaii kostüm28K/yr
  • hawaii rock15K/yr
All search terms

Top hawaii outfit damen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€4K6%€6K8%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hawaii outfit damen

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe16%

“Cool und bunt”

Gesamtgröße11%

“passt super”

Preis-Leistungs-Verhältnis11%

“Preis-Leistung passt – für Partys ideal”

Qualität insgesamt10%

“Ganz ordentliche Qualität bei dem Preis”

beworben Vs Tatsächliches Produkt8%

“das Produkt entspricht der Abbildung.”

Komfort insgesamt7%

“Sehr bequem”

Materialqualität6%

“Leichtes fließendes Material”

Druckqualität4%

“der Print glänzt ziemlich.”

Gewicht leicht4%

“Luftig leicht”

Haltbarkeit2%

“es hat ohne Probleme gehalten”

What buyers complain about

Gesamtgröße20%

“Fällt etwas kleiner aus”

Qualität insgesamt17%

“Sicherlich qualitativ nicht das hochwertigste”

Materialqualität8%

“Schlechte Qualität, 100% Polyester”

beworben Vs Tatsächliches Produkt5%

“Nicht vom Preis /Bildern täuschen lassen”

Preis-Leistungs-Verhältnis5%

“Mega cool nur bissl teuer”

Dünn4%

“Dünnes Stoff”

Dicke4%

“Er erinnert mich eher an einen dünnen,”

Atmungsaktivität3%

“Polyester ist nicht Atmungsaktiv”

Haltbarkeit3%

“die ersten waren nach ein paar Minuten kaputt.”

Falten3%

“Nach dem Öffnen der Tüte finden sich völlig verknitterte Ketten, die sich auch nach Stunden nur ein wenig wieder glätten”

Top return reasons

Gesamtgröße42%
Materialqualität12%
Qualität insgesamt11%
Farbe6%
Länge5%
beworben Vs Tatsächliches Produkt4%
Breite3%
Brustpassform1%
Armpassform1%
Defekt Material/Teile1%

Common questions

Is hawaii outfit damen profitable to sell on Amazon Germany?
The niche generates €98K/yr across 150 tracked products. 1 of 61 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the hawaii outfit damen niche?
62 brands and 102 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in hawaii outfit damen?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Materialqualität. The return rate is 7.2% — above our launch gate.
When does demand for hawaii outfit damen peak?
Demand peaks in Feb–Jun–Jul–Aug; the busiest month runs 6.7× the quietest.
What does it cost to enter the hawaii outfit damen niche?
Listings span €4.94–€79.38; the average listing price is €18.75 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.