Hase

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €602K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-40.9%

Conversion, latest week

1.6%

Market size, estimated

€602Ka year

Peak month

November2.9× the quietest month

Top search term

steiff kuscheltier514K searches a year

Listings sell for €22.17 on average, from €4.21 to €50.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €22.17 that is €6K to €11K a year per listing.

Average price

€22.17inside the $15 to $100 sweet spot

Price range

€4.21–€50.59

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

€6K–€11K

Returns

1.8%of orders · Amazon Germany median 1.1%

55% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #435 within Baby. It carries 912 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

94%

Out of stock, average day

3.8%

Average rank

#435in Baby

Average rating

4.77 starsAmazon Germany average 4.37 stars

Average reviews

912per listing

Listings tracked

83

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

7Amazon's first-year sales bar

Average brand age

41 months