Hase
soft demand (-40.9% this quarter) — Hase doesn't clear our bar today.
Flapen Score
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Is Hase profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Hase is a €602K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Hase: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.9% over the last 90 days and 1.6% of searches end in a purchase.
€602K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 83 products
Top Hase products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Steiff Kuscheltier Jimmy Teddybär Süßes Stofftier mit Kunststoffaugen Kinder Jungen & Mädchen Friends Plüschtier 30 cm Hellbraun 113505
- Price
- €26.74
- Rating
- 4.8/5
- Reviews
- 2,250
- Age
- 7y ago
NICI Schlüsselanhänger Hase mit Herz 5cm
- Price
- €4.21
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 1y ago
Steiff Hoppie Hase mit Schlappohren 28 cm hellgrau Plüschtier Soft Cuddly Friends flauschiges Stofftier zum Kuscheln und Spielen Kuscheltier für Mädchen und Jungen waschmaschinenfest
- Price
- €21.79
- Rating
- 4.8/5
- Reviews
- 4,476
- Age
- 8y ago
Steiff Hoppie Hase 18 cm hellgrau Plüschtier Hase mit Schlappohren Soft Cuddly Friends flauschiges Stofftier zum Kuscheln und Spielen Kuscheltier für Mädchen und Jungen waschmaschinenfest
- Price
- €16.20
- Rating
- 4.8/5
- Reviews
- 2,112
- Age
- 8y ago
Steiff Halstuch one size angel wing Baby-Halstuch Halsbedeckung für Babys weich und bequem Halsschutz waschmaschinenfest
- Price
- €12.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 12mo ago
Trending
90-day click momentum
Steiff Set Shorts mit T-Shirt Kurzarm EU Größe 92 Blue Yonder Sommerhose kombiniert mit einem Kurzarm Shirt für jeden Anlass lockere Bequeme Passform
- Price
- €41.31
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 11mo ago
Steiff Strampler langarm EU Größe 56 eggnog langarm Strampelanzug für Babys Body langärmelig Einteiler weicher und bequemer Wickel-Strampler waschmaschinenfest
- Price
- €16.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Steiff Halstuch one size angel wing Baby-Halstuch Halsbedeckung für Babys weich und bequem Halsschutz waschmaschinenfest
- Price
- €12.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 12mo ago
Steiff Halstuch one size mineral blue Baby-Halstuch Halsbedeckung für Babys weich und bequem Halsschutz waschmaschinenfest
- Price
- €12.15
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 12mo ago
Steiff Halstuch One Size cream gold Baby-Halstuch Halsbedeckung für Babys weich und bequem Halsschutz waschmaschinenfest
- Price
- €7.42
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch dateSteiff Strampler langarm EU Größe 56 eggnog langarm Strampelanzug für Babys Body langärmelig Einteiler weicher und bequemer Wickel-Strampler waschmaschinenfest
- Price
- €16.62
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Steiff Set Shorts mit T-Shirt Kurzarm EU Größe 92 Blue Yonder Sommerhose kombiniert mit einem Kurzarm Shirt für jeden Anlass lockere Bequeme Passform
- Price
- €41.31
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 11mo ago
Steiff Halstuch one size angel wing Baby-Halstuch Halsbedeckung für Babys weich und bequem Halsschutz waschmaschinenfest
- Price
- €12.58
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 12mo ago
Steiff Halstuch one size mineral blue Baby-Halstuch Halsbedeckung für Babys weich und bequem Halsschutz waschmaschinenfest
- Price
- €12.15
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 12mo ago
Steiff Halstuch One Size cream gold Baby-Halstuch Halsbedeckung für Babys weich und bequem Halsschutz waschmaschinenfest
- Price
- €7.42
- Rating
- 5.0/5
- Reviews
- 24
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
Brands
12 falling
Sellers
100
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
28%
Top 20: 54%
Open market
3%
- Steiff81%
- NICI12%
- Uni-Toys1%
- Disney1%
- B. toys1%
- Living Nature1%
- Open — no brand owns it (6 brands, 3%)
Hase demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Hase search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- steiff kuscheltier514K/yr
- steiff259K/yr
- kuscheltier hase110K/yr
- hase113K/yr
- steiff teddy127K/yr
- hase kuscheltier88K/yr
- steiff baby mädchen73K/yr
- steiff baby jungen69K/yr
- hasen60K/yr
- bunny37K/yr
What reviews say buyers love and hate about Hase
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Super Qualität”
“Das Material ist sehr weich”
“Schönes Gift”
“Hier passt alles”
“So wie auf den Fotos abgebildet”
What buyers complain about
66% of reviews“Bär recht klein”
“Etwas überteuert, halt Steiff”
“Schlechte Qualität”
“Leider war das Fell ungleichmäßiger als ich aufgrund der Fotos angenommen hatte”
“Nicht sauber wie von Steiff gewohnt”
Hase return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hase questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
