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Harry Potter Schal

Fail

Demand is soft, at -73.0% this quarter, so Harry Potter Schal is a Fail.

Flapen Score
39
39 / 100
Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46
Market size
€54K/yr217K searches / yr
90-day growth
-73.0%search demand this quarter
Competition
31%top-5 click share · 14 brands · 60 sellers

Flapen Score

Harry Potter Schal against its category

The dotted line is the Fashion average. Past it, Harry Potter Schal is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Schal market on Amazon at a glance

Shoppers on Amazon Germany searched for Harry Potter Schal 217K times last year and spent an estimated €54K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-73.0%
Conversion, latest week
1.0%
Market size, estimated
€54Ka year
Peak month
November4.5× the quietest month
Top search term
harry potter kleidung22K searches a year

02 · Price

A sale here is worth €24.15.

Listings sell for €24.15 on average, from €6.75 to €59.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €24.15 that is €0 to €2K a year per listing.

Average price
€24.15inside the $15 to $100 sweet spot
Price range
€6.75–€59.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #8,014 within Accessoires. It carries 1,084 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
6.7%
Average rank
#8,014in Accessoires
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
1,084per listing
Listings tracked
73

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Harry Potter Schal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

60

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

31%

Top 20: 62%

Open market

7%

  • Brand 157%
  • Brand 223%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 7%)

Demand

Harry Potter Schal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Harry Potter Schal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter kleidung22K/yr
  • harry potter schal45K/yr
  • harry potter pullover41K/yr
  • harry potter hoodie15K/yr
  • harry potter kleidung damen10K/yr
  • gryffindor schal19K/yr
  • harry potter jacke5K/yr
  • harry potter pullover damen10K/yr
  • harry potter pullover kinder14K/yr
  • gryffindor pullover8K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Schal

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Gesamtgröße”
3.0%of orders come back
“Der Schnitt ist locker”
A buyer, on “Gesamtgröße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Harry Potter Schal questions

Answered from the same tracked data.